Digital Fundraising Officer at Lewa Wildlife Conservancy (Lewa)

Key Duties and Responsibilities:

• Execute digital fundraising campaigns, executing marketing plans to create compelling campaign storytelling and engage donors in meaningful ways they can financially support Lewa’s campaigns.
• Develop content for and delivery of email campaigns.
• Develop landing pages and email journeys, to engage existing supporters and attract new supporters, with a particular focus on acquisition of new regular givers.
• Manage all digital fundraising advertising (paid and organic social media, Google Ads and other Display as required).
• Be the content lead for fundraising pages on the Lewa website, responsible for creating and/or editing and updating content (maintaining and optimizing) and working with Communications team members to develop new website functions.
• Lead on data, analytics and reporting to demonstrate results for digital fundraising products and communications to identify areas for improvements and optimization.
• Be the primary point of contact between the Fundraising and Communications teams.
• Support the Individual Giving Manager with all areas of the digital strategy, including planning and implementation.
• Monitor and report on digital fundraising campaigns, and all digital fundraising activity.
• Monitor digital fundraising trends, emerging audiences, and competitor activity and;
• Any other duties as may be assigned to you from time to time.

Job Specifications
The job holder must possess:

•  Bachelor’s degree in marketing, Commerce, Development Communications, or related field.
•  Track record of working on successful digital marketing, campaigns, and communications ideally in a charity setting.
•  Knowledge of digital marketing best practice, Data analytics, current trends, and innovations in fundraising.
•  5 years’ proven experience of delivering successful multi-channel marketing campaigns.
•  Knowledge and experience using email systems, journey builders and integration with CRMs.
•  Excellent written and spoken English and Swahili.
•  Ability to work under pressure and with multiple competing priorities.
•  Strong attention to detail.
•  Highly developed interpersonal and communication skills.
•  Experience in Salesforce highly desirable.
•  Ability to travel periodically to the United States, Canada and Europe.