Digital Marketer at Janta Kenya

KEY DUTIES AND RESPONSIBILITIES:

ONLINE AND SOCIAL MEDIA ACTIVITIES

1. Set goals and plan out an extensive social media strategy
2. Develop brand awareness and build an online reputation
3. Monitor, manage and respond to online reviews and sales inquiries (E commerce management)
4. Participate in online advocacy efforts and look for cross-promotional opportunities
5. Monitor trends in social media tools, applications, channels, design and strategy, and implement the ones that are going to provide the most benefit
6. Develop relationships through social media platforms

 WEBSITE MANAGEMENT

1. Manage website back end and front-end updates.
2. Develop e commerce page and respond to leads for conversion as online sales.

 SEO & SEM DEVELOPMENT AND MANAGEMENT

1. Coordinate and develop SEO strategies to help generate more inbound traffic eg Google Ads, Video Ads, Social Media Campaigns.

CONTENT CREATION

1. Develop relevant content topics that speak to the company’s target audience
2. Coordinate with others in the company to find the best new stories to tell
3. Curate, create, and publish relevant, original, and high-quality content
4. Contribute and improve on newsletter for monthly circulation and highlights

 PHOTOGRAPHY AND VIDEOGRAPHY

1. Facilitate for photography and videography for product and project profiles.
2. Track and analyze key metrics on all above scope of works and then tweak the strategy as needed on a monthly basis
3. Continually educate oneself on the most effective methodologies and trends so you can remain as effective as possible
4. Any other tasks as assigned by your Supervisor and Management

QUALIFICATIONS

1. Degree/Certification in Digital Marketing with I.T.
2. Demonstrates accuracy, attention to detailand problem solving skills.
3. Minimum experience of 2 years in a similar position.
4. Experience working in a fast paced work environment.
5. Excellent interpersonal, written and verbal communication skills
6. Exhibits high proficiency computer skills.
7. Knowledge in coding and programming is an added advantage
8. Knowledge in using graphics design applications and social media management platforms