Digital Marketer at People FOCO

Location: Ruaka, Nairobi
Facility Type: Short-Term Rental / Airbnb Properties

About the Role

Our client is a premium short-term accommodation operator offering stylish, guest-centric Airbnb experiences in Nairobi. As the business expands its digital presence, we are seeking a creative, data-driven Digital Marketer to increase visibility, drive bookings, and strengthen online reputation across digital platforms.

Key Responsibilities

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Instagram, and Facebook
• Optimize and manage listings on Airbnb, Booking.com, and direct booking platforms
• Manage and grow social media profiles across relevant channels
• Track analytics, prepare performance reports, and refine strategies to improve visibility and conversions
• Create engaging visual and written content aligned with brand tone
• Monitor, respond to, and engage with guest reviews to enhance digital reputation
• Build and maintain partnerships with related businesses and brands
• Respond promptly to digital inquiries and leads

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, Information Systems, Hospitality Management, or a related field.
• Minimum 2+ years’ experience in digital marketing (hospitality or real estate preferred)
• Proven experience in PPC, SEO, and content creation
• Familiarity with Airbnb and OTA platforms
• Experience using CRM and analytics tools
• Strong organizational, communication, and analytical skills
• Ability to work independently and meet performance targets