Digital Marketer at Peoplelink Consultants Ltd

Our client, a packaging company in Nairobi, is looking for a Digital Marketer.

Qualifications & skills

1. Diploma or Certificate in Graphic design/Digital Marketing or any related course.
2. Minimum of 1 - 2 year’s work experience in digital marketing.
3. Should have knowledge of website preparation and ICT Support.
4. Should have experience in digital optimization.
5. Should have skills in digital marketing platforms such as Facebook, Instagram, LinkedIn among others.
6. A commitment to excellent customer service.
7. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
8. Strong analytical skills and data-driven thinking
9. Up-to-date with the latest trends and best practices in online marketing and measurement
10. Excellent selling, communication and negotiation skills are essential.
11. Proven ability to meet and exceed sales targets within schedule.

Duties and responsibilities

1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
2. Design, build and maintain our social media presence
3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4. Identify trends and insights, and optimize spend and performance based on the insights
5. Brainstorm new and creative growth strategies
6. Plan, execute, and measure experiments and conversion tests
7. Collaborate with internal teams to create landing pages and optimize user experience
8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
9. Collaborate with agencies and other vendor partners
10. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate