Digital Marketer. at Peoplelink Consultants Ltd

Our client based along Mombasa Road in Nairobi, is looking for a Digital Marketer.

Duties and responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Updating the website by adding new products, new blog posts and maintaining the good looking appearance by adding some graphics.
• Using Google AdWords and AdSense for creating ads campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Optimizing the website for better ranking and use of keywords.
• Content writing for blogs and articles on the website.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Providing IT Support to staff in case of any technical issues.

Qualifications & skills

• Diploma or Degree in Digital Marketing, Graphics Design, IT or any related course.
• Minimum of 2 year’s work experience in digital marketing field.
• Should have knowledge of website design, development and ICT Support.
• Should have experience in digital optimization (SEO & SEM).
• Should have skills in digital marketing platforms such as Facebook, Instagram, LinkedIn among others.
• Knowledge of Google AdWords, AdSense and Analytics.
• A commitment to excellent customer service.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Excellent selling, communication and negotiation skills are essential.
• Proven ability to meet and exceed sales targets within schedule.

Gross pay:- Kshs50,000/-