Digital Marketing and Communications Officer at Luton Hospital

Overall purpose of the job

• To work with the Business Development and Marketing Manager and our external marketing agency to plan, develop and implement all aspects of LUTON Hospital’s digital marketing strategy to reach more people, raise more funds, and build stronger relationships with our audiences.

Key responsibilities and tasks include:

• Graphic Design: have a deep experience and understanding of the graphic design world, various aspects of software use to develop top of the range graphics for use on our digital platforms
• Website: Managing our CMS; optimizing SEO; ensuring content is up to date; has a consistent tone of voice; user journey is clear and performance of content is measured against clear KPI’s.
• Content: Writing engaging content for a variety of audiences that is consistent with brand guidelines. Keeping up to date and informed about all aspects of Trees for Life’s work.
• Social Media: Planning and coordinating a schedule of activity across Facebook, Instagram, Linked-In, X and YouTube and other platforms to expand our social media audience base.
• Advertising: Coordinating Pay-Per-Click advertising, online advertising, regularly reviewing and amending keywords and ad groups to optimise performance. In addition you will maintain our presence on third party sites, keeping all messaging current.
• Email Marketing: Plan and manage a regular schedule of email marketing activity, growing our subscriber base and creating engaging, relevant content including testing to optimise results.
• Print: To coordinate the printing and production of our magazine, leaflets, educational materials and some merchandise, including writing, editorial and proofing. Organizing occasional print adverts.
• Brand Guidelines: To implement brand guidelines and ensure compliance in all areas of work.
• Reporting: Monitor, report and analyze results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate
• Other: Keeping up to date with the latest trends and best practices in online marketing and measurement. Undertaking any other duties commensurate with the accountabilities of the post.

Job Specification:

Qualification/ Attainments

• Educated to degree level in marketing or similar
• 2 year’s work experience in digital marketing

Skills

• Excellent organizational, interpersonal and communication skills.
• Strong writing skills with ability to produce compelling copy
• Proof reading and editorial skills with a good eye for detail
• Strong analytical and ICT skills
• Ability to work on multiple projects at the same time
• Ability to work as part of a team and individually
• Excellent time management and prioritization skills
• Experience in a similar role in the not-for-profit sector
• Experience of digital/online fundraising

Competence

• Experience of managing and writing content for a website CMS
• Google Analytics and SEO experience
• Experience of managing social media campaigns
• Experience of email, AdWords and/or display advertising campaigns
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Mac software
• Design software
• Working knowledge of HTML
• Digital strategy experience

Knowledge

• Knowledge of marketing principles and brand management
• Knowledge of effective social media techniques
• Knowledge of web design and development
• Practical experience of print, production and design
• Current environmental and conservation issues