Digital Marketing Assistant at SunCulture Kenya Ltd

About the role:

As a Digital Marketing Assistant, you will play a crucial role in supporting the marketing team on Digital Marketing initiatives. You will contribute to the success of marketing initiatives by managing day-to-day Digital Marketing tasks, organizing workflows, and providing a high level of service to internal and external stakeholders.

Key Responsibilities:

• Produce engaging and visually striking social media posts that capture audience attention and reflect brand identity.
• Stay updated on social media trends and platform updates to ensure content remains relevant and innovative.
• Partner with the multimedia associate and graphic designer to create multimedia content, including videos, graphics, and animations.
• Assist in planning and executing creative social media campaigns that align with marketing objectives.
• Monitor and respond to comments and messages, fostering a positive community and enhancing user interaction.
• Track social media metrics to evaluate content effectiveness and inform future strategies.
• Help manage a dynamic content calendar to ensure consistent posting and timely delivery.
• Research industry trends, audience preferences, and competitor activities to inspire fresh content ideas.
• Craft and share compelling narratives that embody the brand’s mission and engage the target audience.
• Explore new tools and techniques for content creation and engagement to enhance social media strategies.

Does this sound like you?

• Bachelor's Degree in Marketing, Communication or a related field.
• Strong organizational and time management skills.
• Excellent communication and interpersonal skills.
• Proficient in Digital Marketing tools.
• Passionate about exploring new ideas and pushing creative boundaries.
• Ability to work independently and as part of a team.
• Passion for the brand and its message, able to convey that enthusiasm on camera.
• Positive attitude and willingness to learn new Digital and content marketing skills.