Digital Marketing associate at Unity Homes

Responsibilities

• Deciding on the structure of a chosen CRM platform structure and ensuring it works seamlessly across each arm of an organisation.
• Ensuring the CRM platform captures all required information at key points in the customer cycle.
• Sales & Marketing process automation
• Lead origination attribution
• Data Analysis and reports for management to drive Sales and Marketing decisions
• Creation of an online customer service agent process.
• Maintaining our social media presence across all digital channels
• Measuring and reporting on the performance of all digital marketing campaigns
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimise the user experience
• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimises user funnels.
• Development of customer segmentation strategy
• Mapping customer journeys by analysing touch points along a pipeline and maximising commercial opportunities with this information
• Overseeing direct communication with customers through a chosen CRM system and resolving customer complaints quickly
• Segmenting customer databases and maintaining lists of segmented customers
• Identifying new leads and target audiences to optimise ROI
• Migrating different communication channels to more effective, cost-worthy ones
• Developing strategies for testing all aspects of a CRM and making sure the most effective approach to customer relationships is always taken
• Bringing departments together and maintaining high levels of cooperation between them.

Website Management

• Plan, implement, manage, monitor, and upgrade the organisation’s website.
• Ensure that the website is protected by enabling the appropriate security measures.
• Conduct content audits to eliminate redundant and/or duplicate information.
• Create appropriate website content aligned to the organisation’s strategy.
• Respond to and troubleshoot all website issues.
• Ensure that the website is protected by enabling the appropriate security measures.
• Ensure website quality and efficiency by conducting regular test plans.
• Improve the user experience of the website regularly.
• Collaborate with all staff and management to ensure that the website aligns with brand strategy and meets the organisation’s standards.

Qualifications

• A Bachelor’s Degree in Business Information Technology, or a related field
• 3+ Years of Experience in Digital Marketing
• 3+ years of experience in CRM marketing or advertising within a Sales team in a fast-paced and highly competitive setting
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and or display advertising campaigns
• Knowledge of video and picture editing software such as Adobe
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimising landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
• Working knowledge of ad serving tools
• Experience in setting up and optimising Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement