Digital Marketing Coordinator at Hand in Hand Eastern Africa (HiH EA)

REF NO: HEA DMC-01/2023

Duties and responsibilities

• Building the capacity of HiH EA staff in supporting micro, medium and small entrepreneurs through delivering digital literacy modules.
• Coordinate and deliver digital literacy coaching and mentorship sessions to trained MSMEs.
• Scope and identify appropriate platforms for digital marketing.
• Supervise and train interns to execute one on one digital support for members (Maintaining active social media pages, member page analytics review).
• Carry out analytics on digital marketing trends and opportunities Content development and publishing of member’s goods and services.
• Measuring and reporting on performance of all digital marketing campaigns.
• Support MSMEs adopt and use digital solutions and tools in their enterprises.
• Provide periodical digital literacy training reports as required Monitor, review and document program progress of MSMEs through the implementation process.
• Perform any other duties as may be assigned by the Supervisor from time to time.

Specifications

• Diploma in Marketing or Business administration with demonstrable experience in Information Technology. 
• At least one years’ experience working with business management related ICT/ digital tools.
• Experience in content creation and data analysis.
• Exemplary ICT skills coupled working knowledge of business management software has and related digital tools/solutions.
• Knowledge on apps and software development will be an added advantage.
• Training and facilitation skills with ability to work with diverse business audiences at a group and individual level.