Digital Marketing Executive at Dukaletu

Job Summary

The Digital Marketer Executive will assist in the planning, execution, and optimization of online marketing efforts of existing accounts and new accounts.  The ideal candidate will be well-versed in concepts surrounding digital marketing and have a passion for content creation and technology.

Roles and Responsibilities

• Develop digital strategy for the existing and new accounts.
• Develop marketing content (Videos, Images, polls).
• Design regular digital posts for selected platforms, post and optimize.
• Develop and execute online content calendar, SEO, PPC campaigns or any ad hoc digital marketing activities as required.
• Measure ROI of all executed strategies and report on regular basis

The requirements for the role

• A degree in Marketing, Digital technologies or relevant field
• Professional training in Digital marketing will be an added advantage
• At least 1 year of experience in developing and implementing digital marketing strategies.
• At least 1year of hands-on experience with SEO/SEM
• Good knowledge and experience creative content writing
• Good knowledge and experience with online marketing tools and best practices
• Good knowledge and experience of web analytics tools (e.g., Google Analytics, Net Insight, Web Trends etc.)
• Good knowledge and experience in design software (e.g.Adobe Illustrator and Photoshop).