Digital Marketing Executive at R4Kenya

The role will be focussed around ensuring we are maximising all opportunities to drive customers to the website through strong marketing activity and engage and convert customers visiting our website through solid branding and content. 

The Role:

• Support the brand and content team to launch and run marketing and brand campaigns.
• Supporting with maintenance of visuals for the website using Canva e.g. product imagery and banners.
• Product Management: Updating and uploading product copy, imagery, UPSs and keyword integration for SEO.
• Weekly review and maintenance of website homepage and category imagery.
• Update website content aligned with the content strategy, supporting with writing and uploading new product descriptions, uploading video URLs and imagery on category pages and landing pages. 
• Support with email marketing campaigns using Klaviyo platform.
• Support with writing copy and sourcing images for campaign landing pages.
• Management of the image and video database.
• Support with website data capture by managing web popups and forms.
• Manage product reviews on the website.
• Distribute marketing assets and content to key suppliers.
• Clear understanding of the customer journey and the audience for each brand.
• Support in conducting customer research.
• Strong copywriting and proofreading skills.
• Conduct Competitor Analysis in collaboration with the ecommerce executive. 
• Support in reporting using Google Analytics. 

Qualifications

Experience and Skills: 

• Copywriting and proofreading experience
• Minimum two years’ experience in the same or similar role 
• SEO knowledge is desirable
• Experience with an ecommerce platform
• Detail orientated and highly organised
• Creative and enthusiastic
• Fun! We work hard, but place trust in one another and work as a team