Digital Marketing Officer at Fast Choice

Responsibilities

Photography skills and Videography skills.

• Take clear and high-quality photos and videos of the products, projects during marketing campaigns, our staff showcasing the products, and events etc edit the photos and videos taken ready for posting.

Content Management:

• Spearhead and champion the company marketing and promotion unit.
• Create videos, graphics, and other digital assets.
• Update content on various platforms.

Graphics and Video Creation:

• Create graphics, videos, creatives, and other digital assets for posting.
• Take clear, high-quality photos and videos of products, projects, and events, and edit them for posting.

Innovative Ideas:

• Propose and implement innovative ideas to induce creative growth strategies.
• Spear-head the creation of video, soft, and hard copy content, and update various forums.

Website Management:

• Upload new products and manage website activities to enhance sales and customer interactions.
• Ensure the website is always updated and functional.
• Develop digital computers or computer-controlled robots to perform tasks commonly associated with intelligent beings.
• Implement smart chatbots for a personalized end-user experience and a website response system for instant replies.

Marketing Research:

• Conduct market research, competitor sales analysis, and due diligence to improve product development and showroom facelift.
• Analyze new customer trends and needs.

Social Media Management:

• Design, build, and maintain the company's social media presence.
• Develop distinct online campaigns to promote content and attract followers through social media channels such as Facebook, Twitter, YouTube, and Instagram.
• Maintain a deep understanding of current and emerging channels and network capabilities.

Performance Tracking:

• Measure and report the performance of all digital marketing campaigns and achieve the sales monthly target.
• Assess against goals (ROI and KPIs).

Brand Building and Execution:

• Oversee promotion on radio, newspapers, TV, billboards, company stationery, and vehicle branding.

Search Engine Optimization (SEO):

• Develop strategies to increase the number of visitors/clicks to company websites by achieving high-ranking placements in search results.

Affiliate Marketing:

• Promote content on other websites using digital networking.

Database Management:

• Maintain an updated business customer database with correct contact information relevant for managing marketing efforts.

Analytics:

• Conduct research and lead analysis and reporting on social media performance.
• Provide weekly/monthly performance reviews and insight-based planning sessions to identify and define audience requirements.

Qualifications

• Proven experience as a digital marketer or relevant IT administrative support for a minimum of 2 years.
• Relevant degree or certification and equivalent practical experience.
• Demonstrated ability to drive followership growth and engagement on social media.
• Must be able to meet deadlines in a fast-paced, high-pressure, quickly changing environment.
• A proactive approach to problem-solving with strong decision-making skills.
• Professional-level verbal and written communication skills.
• Resourceful with an ability to adapt to changing business circumstances.
• Ability to handle confidential information and work well under pressure.
• Strong Microsoft Excel and PowerPoint skills.
• Social media analytics experience and knowledge of marketing ROI calculations are a must.
• Must be comfortable crafting strategic marketing plans and presenting them to management and clients.
• Familiarity with B2B in a trading industry is a plus