Digital Marketing Officer at Purpink Gifts & Flowers

We are looking for a passionate Digital Marketing Officer to plan and oversee our marketing activities and campaigns. The candidate will oversee implementing marketing initiatives to keep Purpink as the preferred first choice in gifting.

Responsibilities

• Managing and developing marketing campaigns.
• Researching and analysing data to identify and define audiences.
• Producing valuable and engaging content for our digital channels and blogs that appeal to and converts our target audiences.
• Taking photos, video, and content for social media campaigns
• Evaluating the effectiveness of digital campaigns.
• Reporting on trends and statistics across all digital media platforms.
• Conducting market research to identify opportunities for promotion and growth
• Organising a calendar of marketing events, such as special dates, new collections, sales
• Writing press releases and communicating with the media under the guidance of the Marketing manager
• Creating a social media calendar that includes product announcements, contests, crowd sourcing for responses, company accolades, and advertisements, among other things.
• Writing, editing and proofreading marketing material for use in different channels
• Designing, and creating website banners and visual merchandising tools
• Ensuring that all marketing materials (both online and in stores) are consistent with our brand identity.
• Segmenting the customers into different segments, and creating relevant email marketing campaigns for the different segments
• Designing and sharing social media updates with the ecommerce and retail teams for cohesive reporting.
• Experimenting with organic and paid acquisition in digital marketing channels such as Facebook Business and Google AdWords.
• Building strategic relationships with major industry players, influencers, and bloggers and form partnerships with them.

Requirements

• Creative & Tech Savvy
• Proven experience as digital marketing officer or similar role (At least 3 experience)
• Good understanding of market research techniques, statistical and data analysis methods
• Thorough understanding of social media and web analytics
• Excellent organizational and multi-tasking skills
• Outstanding communication and interpersonal abilities
• Creativity and commercial awareness
• Thorough knowledge of social media and web analytics.
• An ability to multi-task and adhere to deadlines
• A team player with a customer-oriented approach
• BSc/BA in marketing, business administration or relevant field