Digital Marketing Specialist at Heritage Insurance

Job Summary

The jobholder will be responsible for growing and managing our online presence in order to increase brand awareness and enhance the marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Communications or related field.
• Certifications such as Google Analytics, Google Ads, Facebook Business Manager, or other digital marketing certifications are highly desirable

Experience

• 3 years of Digital Marketing experience
• Experience executing and/or leading digital marketing programmes end-to-end
• Detailed knowledge of the key digital performance marketing channels and experience in executing and optimising campaigns using standard tools e.g. Google Analytics, Google Ads, Facebook Business Manager
• Understanding of the digital marketing and advertising technology context and digital agency landscape
• Project management skills/ability to multitask and prioritise
• Ability to analyse data and communicate results and insights to support customer acquisition and retention.
• Management of social media channels to foster brand affinity, quality engagement and growth
• Experience of working with external vendors to deliver results

Competencies

• Understanding and knowledge of marketing and communication techniques
• Good understanding of digital media performance metrics
• Familiarity with web design and publishing tools (CMS)
• Digital Advertising agency background is desired
• Understanding of the insurance market is an added advantage
• Crisis management skills
• Entrepreneurial spirit, hands-on can-do attitude
• Ability to work collaboratively in a team environment