Digital Marketing Specialist at Indepth Research Services (IRES)

Job Summary

The Digital Marketing Specialist is responsible for developing and implementing strategies that promote a company or brand’s products. You will manage various marketing channels like social media networks, Google Ads, website content and email marketing to deliver a persuasive and cohesive marketing message to our audience.

Job Responsibilities:

Our ideal candidate should:

• Develop and execute a digital marketing strategy for IRES.
• Design website banners and assist with web visuals
• Build and execute social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification.
• E.O and moderate all user-generated content in line with the moderation policy for each community.
• Design digital media campaigns aligned with business goals.
• Create email-marketing campaigns to promote products or services.
• Create database of emails for lead generation.
• Generate, edit, publish and share content (original text, images, and video or blog posts) daily and encourage community members to take action and manage e-communication on the social media platforms.
• Maintain a strong online company voice through social media.
• Suggest and implement direct marketing methods to increase profitability
• Stay up-to-date with digital media developments (automating tools, Keyword Research and Trafficking marketing).
• Searching for new marketing avenues.
• Respond to and positively engage those who may contact the company via social media.
• Other duties as assigned.

Qualifications and Experience:

• Should have at least a Degree in Marketing, Journalism, Communications, and Public Relations or any related course.
• At least 5 years’ Experience in Digital marketing in the areas of mass emails, SEO/SEM, blogging in any fast-paced company.
• Email marketing and drip emails campaigns
• Blogging
• Content Development
• Social Media Marketing
• Online Paid Advertising
• Prior experience in content marketing, content growth and SEO
• Intermediate Graphic design
• Intermediate WordPress and web development skills
• Intermediate Video Editing, Animation and Photo Editing
• Proficiency with website analytics tools (Google Analytics);
• Knowledge in the area of Digital Advertising, buying and planning media;
• Knowledge of Retargeting/Remarketing, Display, and Rich Media/Video Advertising
• Google Ads Certification required