Digital Marketing Specialist at Primespace Properties

We are seeking a highly motivated, creative and skilled Digital Marketing specialist to join our in-house team. The Digital Marketer will play a key role in driving our digital marketing efforts and elevating our online presence. A good understanding of website analytics tools is required and experience in setting up and optimizing Google Adword campaigns.

Responsibilities:

•  Develop and implement comprehensive digital marketing strategies to enhance brand visibility, attract new customers, and drive engagement across various digital platforms which include Facebook, Instagram, LinkedIn, Twitter, Google+  etc.
• Create, manage and optimize digital advertising campaigns on Google Ads and social media platforms aimed at achieving targeted goals.
• Conduct in-depth market research and competitor analysis to identify trends, opportunities, and areas for improvement in our digital marketing efforts.
•  Create and curate engaging content for digital platforms, including website, social media, blogs, and email campaigns.
• Monitor and analyze website and social media analytics, generating reports to evaluate performance and make data-driven decisions to enhance results.
•  Stay updated on industry trends, best practices and emerging digital marketing technologies to ensure continuous innovation and optimization.
• Manage and maintain our online presence, ensuring consistency and accuracy across all digital channels including management of SEO/SEM, marketing database, email, social media and display advertising campaigns. 
• Help create and maintain accurate and up-to-date contact and/or prospect lists.
• Utilize SEO techniques to optimize website content and improve organic search rankings.

Requirements

• Familiarity with web design and content generation including copywriting, editing, and publishing blog posts and other static/landing pages plus a working knowledge of HTML, CSS, CMS, WordPress, JavaScript etc is an added advantage.
• Ability to do video and picture editing with graphics software such as Adobe, Illustrator, Corel, Photoshop etc is an added advantage.