Digital Marketing Specialist at Skills Geographic Kenya (SGK)

• The digital marketing specialist (seo, media buying & automation) will be a key driver in the planning and execution of company end to end digital marketing efforts.

Qualifications

• Bachelors degree in marketing, communications, business
• Administration, or a related field, with professional certifications in digital marketing (e.G., google analytics, hubspot) preferred.
• Strong understanding of digital marketing tools and platforms,
• Including google analytics, seo tools (e.G., semrush, ahrefs), and marketing automation software.
• Advanced proficiency in data analysis and dashboard reporting for campaign optimization and strategic decision- making.

Experience

• Minimum 3-5 years of proven experience in a digital marketing role with a demonstrated track record of achieving traffic, lead, and conversion targets.
• Previous experience managing and optimizing digital marketing campaigns across multiple
• Channels, including seo, ppc, email, and social media.
• Salary: kshs. 100,000 - 130,000 plus company benefits

Main responsibilities

• Strategic digital marketing management: - develops and Implements comprehensive digital marketing strategies that align with company growth objectives and Brand positioning.
• Seo & website optimization: - conducts keyword research, competitor analysis, and content gap analysis to identify opportunities for growth.
• Content development & creation: - oversees the creation and
• Development of compelling content across all digital platforms.
• Digital campaign management & media buying: - liaising with external Agencies, implementing, and optimizing
• Integrated digital marketing campaigns across various paid channels, including google ads, facebook/instagram ads, and linkedin.
• Digital pr responsibilities:- manages digital public relations activities to enhance brand reputation and visibility online.