Digital Organizer at Action Aid

ROLE OVERVIEW

Catalyses, coordinates and supports efforts across the ActionAid federation to deploy digital and distributed strategies to turn passive citizens into active stakeholders in ActionAid’s causes - building political power, growing movements, connecting local struggles, and expanding our supporter base.

AREAS OF RESPONSIBILITIES

Strategic Impact and contribution

• Promotes cross-Federation and cross-functional digital innovation in organizing, mobilization and supporter journeys:
• Contributes to winning strategies for our public-facing global campaigns by adapting distributed, networked and relational innovations in organising and campaigning to ActionAid’s context and needs, in close collaboration with interested countries, Global Secretariat (GS) thematic leads and GS Campaigns and Communications (Comms) team.
• Supports countries and GS to establish, maintain and amplify an online presence that motivates and organizes people to take action and/or give money. Co-creates or supports the creation of tactics enabling ActionAid International (AAI) countries to build lists and inspire people to turn the resources they have (their voice, vote, money, etc) into the power they need to make the change they want, using an array of online channels, digital tools, and storytelling.
• Works closely with the Public Fundraising and Comms teams and interested affiliates to create and test multi-channel supporter journeys, develop a data-driven approach across fundraising and campaigns, seamless integrate content strategies and supporter growth strategies, and share innovations in campaign-based fundraising.
• Collaborates with Programmes colleagues and the AADK-funded Social Movements Hub to ensure cross-learning and cross-fertilization of digital organizing innovations between AAI and our social movement partners

Change Management

• Provides specialist expertise and guidance to AAI countries and social movement allies on the use of technology and data to identify, recruit and activate supporters and move them up the ladder of engagement.
• Promotes and coordinates sharing of audience and supporter data insights across AAI countries; works with the Business Applications Architect to find technical solutions for data-sharing within the AAI network.
• Advises on the potential development of global digital campaign-based fundraising products.
• Works with the Legal and Data Protection Adviser to ensure that our online organizing and campaigning complies with privacy and data protection policies and best practices.
• Some hands-on work with crafting, testing and copy-editing emails, social media posts, action pages and other supporter activation content.

Communications, Influencing, and Coordination

• Collaborate with Issue leads, Digital Content Team, Media, and Fundraising to coordinate campaign goals, develop campaign concepts, and produce content, including emails, action pages, and social media posts to engage and mobilize supporters to take action.
• Support AAI countries to plan effective communications to multiple target audiences with distinct engagement goals and advise on the management of email lists and databases.
• As needed, create resources for country offices to amplify national campaigns.
• Strengthen partnerships with digital organizers, data scientists and technologists in allied INGOs and social movements in order to promote more systematic sharing of data insights, open source tools, skills and expertise.
• Work with vendors, consultants and contractors as needed.

PERSON SPECIFICATIONS

Education and Qualifications

• A Bachelor's degree (or equivalent professional experience) in English, journalism, communications, marketing creative writing, technical writing or information management

Essential Experience

• Substantial experience in data analytics for campaigning
• Experience developing digital strategy and content for issue-based, advocacy, or political campaigns
• Experience of distributed, networked and/or relational organizing and campaigning models powered by technology

Essential Knowledge

• Broad understanding of the global social, gender and climate justice landscape
• Understanding of geographical and cultural differences in approaches to campaigning and supporter engagement and the adoption of technology in organizing.
• Knowledge of trends in digital organizing, and of best practices for communicating via email, Facebook and Twitter.
• Basic applied knowledge of statistics and/or data science.
• Knowledge of basic HTML to produce emails and web pages and ability to resize images, more advanced coding skills desirable.
• Familiarity with a range of online campaigning tools and tactics.

Essential skills

• Proficient using digital systems to manage content (CMS) and relationships (CRM), with a preference for experience with Nation Builder.
• Excellent writing skills with experience in creative, compelling prose that can move people to take action, with meticulous attention to consistency and detail.
• Project management skills and ability to organize and manage multiple priorities; ability to develop plans with clear goals, roles, timeline, metrics and budget estimates; flexibility and creativity to adjust plans quickly in line with fast-changing external and internal opportunities.
• Excellent interpersonal, communication and negotiation skills to work effectively in a multi-cultural and decentralised global Federation, often remotely.
• Feminist leadership skills and attributes, including self-awareness, a positive growth mindset and ambitious drive for collective results, excellent collaboration skills, commitment to self-care and caring for others, ability to give and receive honest and respectful feedback, and strong commitment to dismantling bias and promoting equity and inclusion.
• Entrepreneurial and problem-solving skills: able to spot and land opportunities where others only see obstacle and can creatively overcome complex problems with little or no guidance from manager.

Language requirements

• Excellent verbal and written communication skills in English
• Proficiency in another language is desirable.