Digital Sales Assistant (Sustainable Infrastructure & Industry) at Indepth Research Services (IRES)

The Digital Sales Assistant will support the growth of digital sales and partnerships within the Sustainable Infrastructure & Industry sectors. This role involves driving online marketing strategies, managing lead generation and CRM systems, and contributing to the promotion of sustainable development through key digital platforms. The assistant will play a critical role in enhancing visibility, engaging potential clients, and generating growth within these sectors.

Key Responsibilities:

Digital Campaign Management:

• Plan, create, and execute targeted digital campaigns to promote sustainable infrastructure solutions. Monitor and optimize campaign performance using analytics tools.

Sector-Specific Engagement:

• Participate in forums, webinars, and online communities related to Sustainable Infrastructure & Industry. Leverage sector-specific insights to tailor marketing efforts.

Lead Generation and Qualification:

• Develop and implement strategies to generate quality leads through digital channels. Nurture leads through the sales funnel.

CRM Management:

• Configure, maintain and utilize the CRM system to support sales and marketing objectives. Organize and analyze data to enhance client engagement and growth strategies.

Promotion of Products and Services:

• Create and distribute engaging digital content and maintain a strong digital presence.

Collaboration and Reporting:

• Coordinate with cross-functional teams, and generate regular reports on digital marketing performance.

Digital Sales Reporting and Analysis:

• Monitor and report on sales performance metrics.

Continuous Learning and Development:

• Stay informed about industry trends and participate in relevant training and workshops.

Perform other duties as assigned to support the organization’s mission and objectives.

Requirements:

Qualifications and skills:

• Bachelor’s degree in Environmental Science, Geography, or a related field.
• Certification in digital marketing.
• At least 2 years of experience in digital marketing, sales, or business development, preferably in sectors like energy, construction, transport, or water and sanitation.
• Strong understanding of digital sales tools, platforms (e.g., Google Analytics, CRM software), and marketing automation systems.
• Strong communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels of an organization.
• Strategic thinker with the ability to develop and execute effective digital sales strategies aligned with sector-specific goals and objectives.
• Results-oriented mindset with a focus on achieving targets and delivering measurable business outcomes.
• Creativity, adaptability, and resilience to thrive in a fast-paced and dynamic environment, responding quickly to changing market conditions and customer needs.
• Commitment to continuous learning and professional development, with a passion for staying ahead of industry trends and emerging technologies.