Digital & Social Media Management Officer at Kenya Association of Manufacturers

Reporting to: Head of Corporate Communications and Marketing

Job Purpose:

This position is responsible for driving effective digital and social media communication within the organization

Key Objectives:

1. Profile KAM effectively on all digital platforms
2. Innovative Digital and Social Media strategies for KAM
3. Creatively curated online content for KAM
4. Up to date digital and social media tools and trends in place to position KAM brand
5. Effective social media management on all company platforms
6. Timely and accurate updating of Website

Duties and Responsibilities

The specific duties and responsibilities will include, but not limited to the following:-

1. Evolve successful goal oriented digital and social media communication plans to support the organizational communications goals
2. Undertake drafting and development of all content for Digital and Social media communication.
3. Develop and conceptualize digital events in conjunction with the Marketing officer in order to profile
4. KAM’s advocacy work and business development services
5. Produce and manage material for company website on behalf of the organization
6. Daily maintenance and upkeep of company website in conjunction with IT department
7. Strategic daily management of online and social media interactions
8. Online Reputation/Risk management
9. Digital Agency and social media agency management
10. Publish videos and photography on company website and blogs.
11. Build, grow and sustain online communities and follower base.
12. Effective Budget Management/ROI
13. Perform other duties as may be assigned by the CEO.

Person Specification and Attributes:

1. Degree in communications or its equivalent, a professional training is an added advantage
2. Three (3) years’ experience in a busy communications function
3. Proven record in Digital and Social Media Management
4. A creative and analytical thinker
5. Exceptional verbal, editing and writing skills
6. Organizational and time management skills
7. Experience creating digital fliers and posters
8. Good understanding of the full digital web development lifecycle
9. Experience with creating animations and infographics
10. Good Understanding of the local and global content creation ecosystem