E-Commerce Project Manager at LOreal

About the role

Oversee the LEA online sales. Own the eMarketing strategy including translation of all brand plans & overall e-commerce strategy into excellent online execution across all divisions, while monitoring key online metrics.

Own and enhance online activations & user experience

• Define online perfect store standards for each of our partners & implement the same
• Own media planning, campaign activation, as well as the relationship and direction of key external stakeholders (digital agency, creative agency, & e-commerce partners) to ensure excellence in execution
• Own the analysis and reporting of campaign results & KPIs, as a result of implementation of various visibility mechanics and overall campaign execution
• Generate and drive online shopper customer behaviour understanding to optimize purchase and product interaction paths
• Digital Shelf: Develop excellent PDP content, SEO based product descriptions, SIS & Landing Pages updates in order to maximise product performance

Achieve excellence through optimization and innovation

• Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms, data ownership within partner platforms
• Create synergies between inside and outside partners for online campaigns & events
• Drive Growth, Develop and implement creative solutions to drive and convert more audiences
• Liaise with planning teams to ensure online assortment constantly available, and identify any opportunities to play on exclusive assortments and offers based on statistical analysis, competitive landscape & shopper behaviour

Manage Competitive, market and best practices intelligence

• Analyze digital role in the consumer path to purchase & consumer online searches
• Stay up to date with market, consumers & competitors
• Collect and connect working knowledge with our partners

Requirements

• Bachelor's degree in Business administration, Finance, Marketing
• Minimum 3 years’ experience in E-Commerce & Marketing, preferably in the FMCG industry
• Proficiency in Microsoft office
• Strategic & entrepreneurial mindset: strong analytical skills, & tenacity to think creatively in order to drive results in a fast-paced environment
• Collaborative mindset & solution-oriented, focused on achieving excellent results through cross-functional co-operation & resolve issues in a win-win manner
• Excellent presentation & communication skills to work with departments and internal & external personnel across teams and business lines
• Self-starter with high level of organization & attention to detail
• High passion & enthusiasm for digital & consumer shifts and trends