Regional Communication Officer at Fairtrade International

DUTIES & RESPONSIBILITIES

Key Performance Areas

• Operationalize Communication Strategy
• Develop, implement, and evaluate the regional communications strategy in collaboration with the regional program team and external communications coordinator.
• Develop effective internal communications mechanisms to ensure that news and events are known internally and publicized as appropriate.

External Relations and Engagement

• Manage the implementation of FTA’s regional engagement and communications plan.
• Develop press materials including press statements and releases, and information kits/fact sheets.
• Establish and sustain links and contact with relevant journalists within the region to increase awareness of FTA work among journalists
• Respond to media inquiries, arrange interviews, and act as a spokesperson for the region.
• Maintain records of media coverage and collate analytics and metrics.
• Manage crisis communication as it arises and escalate to management.
• Analyse regional reports and generate impact stories for publication on newsletters, websites, and social media platforms.
• Produce and be n charge of the production of FTA’s publications; newsletters, annual reports, project profiles, and product brochures among others.
• Manage the development and production of content for the website, social media, and print publications.
• Support in events planning, organise workshops and press conferences and oversee production of merchandising and branding materials.

Member and Producer Support

• Create and manage a producer mailing database and identify strategies and extensive effective communications of impact stories to producers, donors and NFOS.
• Plan all member communications and create e-shots for forthcoming events and activities.
• Build relationships with key contacts at member organisations
• Support with the implementation of specific marketing activities relevant to membership, promotional and recruitment campaigns
• Contribute to the production of written materials for the website and promotional documentation.

SKILLS & EXPERIENCE REQUIRED

Qualifications

• A Bachelor’s degree in Communications, Journalism, media studies, or related fields.
• Being a member of a professional PR or Communications body in Eastern Africa is an added advantage.

Experience and Knowledge

• At least 3 – 5 years of work experience in communications, writing, and content creation, in an NGO setting in East Africa.
• Proficient in Microsoft office, content management systems, and social media platforms
• Experience in handling complex communication campaigns