Field Promoter Vegetable Seeds at Syngenta

Role Purpose

• To promote the Syngenta Vegetable seeds offer in specified key areas & locations, according to the sales promotion plan agreed with manager.
• To carry out vegetable seeds demonstrations, trainings & field days and liaise/involve with Mazao. Club Members  & incorporate specific products promotional campaigns to optimize sales in the area.
• To achieve agreed demos & Trials targets.
• To achieve stockist sales targets according to the area sales plans.

Location :  Mt Kenya Region

Accountabilities

• To implement agreed demonstration plans / promotion plans within the specified timeframe.  
• To operate effectively without supervision & within agreed expenditure budgets.
• To keep abreast of market trends, pricing and competition activities, feeding back regular information to line Manager as changes arise.
• To be technically competent and provide accurate & appropriate recommendations in an ethical manner, in order that the growers achieve best return on investment from using a Syngenta product.
• To provide the grower & stockist with advice on the benefits, and correct positioning of Syngenta products to achieve maximum benefit for all stakeholders.
• Ensure key information about growers, stockists (eg. Names, address, email, crops grown, products used etc) is collated regularly and provided to line Manager for SFDC.
• To give regular feedback on progress and success or otherwise of demonstrations/trials of products penetration and propose any changes that suits the promotion environment at any one period.
• To defend and promote the image of the company including representing the company in a professional and competent manner.

Qualifications

Knowledge, Skills and Experience

Critical Knowledge

• An Agricultural or business related Degree/diploma accompanied with over 2 years hands on experience.
• Be local resident with being fully conversant with the agriculture trends in the area.
• Must be a good mobilizer able to convene farmers and farmer groups for trainings and field days.
• Knowledge of how to set up demonstrations to extract the unique Selling Points of our products.