French-Speaking Telesales Executive at Adaptis Africa

Role Overview

• The French-speaking Telesales Executive plays a central role in driving revenue growth through proactive lead generation, opportunity qualification, consultative selling, and business conversion across the Adaptis Group and its subsidiaries, with a particular focus on engaging French-speaking clients and Francophone markets.
• This position ensures that all sales activities are structured, strategically aligned, and executed in line with defined commercial objectives. You will engage prospective clients through outbound prospecting, qualify business opportunities, nurture leads through the sales pipeline, and drive opportunities to successful closure while maintaining accurate sales records and supporting revenue forecasting.
• You will also be responsible for building a healthy sales pipeline, maintaining strong customer relationships, supporting subsidiary commercial initiatives, and ensuring consistent achievement of sales targets while contributing to the Group's long-term commercial growth strategy.

Key Responsibilities

Lead Generation & Prospecting:

• Conduct structured outbound sales campaigns across assigned markets and subsidiaries to identify, engage, and qualify prospective clients. Build target prospect databases, generate qualified leads through multiple outreach channels, and consistently achieve defined call and activity targets.

Lead Qualification & Opportunity Development:

• Engage prospects through structured discovery conversations to understand their business needs, qualify opportunities against predefined commercial criteria, and prepare prospects for solution demonstrations, proposal development, and successful progression through the sales cycle.

Consultative Selling & Business Conversion:

• Drive opportunities from initial engagement through negotiation and successful deal closure. Handle objections professionally, support quotation and proposal development, follow up on commercial offers, and ensure timely conversion of qualified opportunities into revenue.

Pipeline Management & Sales Reporting:

• Maintain an accurate and structured sales pipeline through effective CRM management. Record all customer interactions, monitor deal progression, generate pipeline reports, support revenue forecasting, and ensure data accuracy across all commercial activities.

Campaign & Event Support:

• Collaborate with Marketing to support commercial campaigns, pre-event prospecting, and post-event follow-up activities. Convert campaign-generated leads into qualified opportunities while ensuring alignment between marketing initiatives and sales objectives.

Customer Relationship Management:

• Develop and maintain strong relationships with prospective and existing clients through consistent follow-up, professional communication, and value-driven engagement. Support upselling, cross-selling, customer retention, and the reactivation of dormant accounts.

Market Intelligence & Opportunity Identification:

• Monitor customer feedback, market trends, and emerging business opportunities to support commercial decision-making and identify new avenues for business growth across assigned markets.

Cross-Functional Collaboration:

• Work closely with Marketing, Commercial Leadership, Technical Teams, and subsidiary leadership to ensure solution alignment, seamless customer engagement, and successful execution of commercial initiatives that contribute to overall business growth.

Requirements

Education Requirements

• Bachelor's degree in Business Administration, Marketing, Sales, Commerce, Human Resource Management, or a related field.
• Professional certifications in Sales, Business Development, Customer Relationship Management, or related disciplines are an added advantage.
• French language education or qualification (e.g., DELF/DALF certification, French-medium schooling, or a degree involving French).

Experience

• 2–5 years of experience in telesales, inside sales, or business development within a B2B environment.
• Proven track record of consistently achieving or exceeding sales and revenue targets in a Francophone setting.
• Demonstrated experience in lead qualification, opportunity management, and successful deal closure.
• Experience managing multiple products, services, or business units is highly desirable.
• Experience working within multi-entity or group business environments is an added advantage.
• Prior experience selling or providing customer support to French-speaking clients or within Francophone markets is highly desirable.

Technical Requirements

• Fluency in French (spoken and written) is mandatory, as the role involves engaging and closing sales with French-speaking clients and markets; proficiency in English is also required.
• Proficiency in CRM systems, preferably Zoho CRM, for lead tracking, pipeline management, forecasting, and reporting.
• Strong understanding of consultative selling, lead qualification, and opportunity management.
• Ability to manage structured sales pipelines and interpret sales performance metrics.
• Experience using digital prospecting platforms, including LinkedIn and email outreach tools.
• Ability to prepare quotations, commercial proposals, and sales documentation.
• Strong negotiation, objection handling, and relationship management skills.
• Excellent verbal and written communication skills with a customer-focused approach.
• Strong analytical, organizational, and time management skills with the ability to manage multiple opportunities simultaneously.