Graphic Designer & Creative Strategy at Asante Africa Foundation

Job Objective

The position holder will be responsible for entire process of defining requirements, visualizing and creating graphics including illustrations, logos, layouts, social media output, and photos for internal and external communications for Asante Financial Services Group. He/she will shape the visual aspects of all internal engagements, websites, social media, company profiles, publications, newsletters, branded merchandise and other promotional items.

This individual should be able to create graphics that strategically speak to the brand and capture the attention of those who see them and communicate the right message. He/she is required to have a creative flair, a strategic output and a strong ability to translate requirements into design, communicate well and work methodically with the team.

Functional Responsibilities

• Design internal communications for the group for email broadcast, staff newsletter and WhatsApp
• Creation of templates for internal use – staff ID, email signatures, business cards, PowerPoint templates and others where needed.
• Design and layout of company documentation- company profiles, corporate packs, presentation templates for the group and ensure that they’re up to date
• Develop creative material for staff engagement that reads to the brand values and engages staff.
• Create and facilitate production of branded merchandise and promotional items for the Group
• Create on trend and shareable engaging content for social media, and all other digital media outlets
• Work with all of Asante FSGs partners to create co-branded material that is appealing, engaging and converts.
• Liaise with marketing agency where applicable to ensure that there is brand cohesion at every touch point.
• Ensure final graphics and layouts are visually appealing and on-brand
• Work with IT team to keep the Pronto App continuously on trend and on brand and relaying the same on all online platforms.
• Thinking creatively and strategically to produce innovative ideas and concepts and developing interactive design with time and budget constraints
• Proofreading all our communication to ensure we produce accurate and high-quality work
• Work closely with the content creator and IT to design, develop and update the company websites.
• Support products and business development in pitch material and collateral designs where needed.
• Raise all approved marketing design related invoices and liaise with the Finance Department for timely payment.
• Custodian of all brand collateral

Minimum Job Qualifications Requirement (Academic, training, languages, etc.)

1. A degree in Marketing, Communications, Fine Arts any business-related field, with a portfolio of graphics and illustrations
2. Experience working with all design tools: InDesign, Photoshop, Illustrator
3. 3-5 years’ experience ideally gained in a Marketing & Communications department, Media or Marketing Agency
4. Expertise in all major business software applications and digital marketing tools
5. Proven editorial skills. Outstanding command of the English (or primary customer) language
6. Excellent IT and Design skills, especially with design software and technologies (such as Illustrator, Photoshop etc)

Minimum Work Experience:

• A portfolio of work highlighting your successes as a graphic designer.
• Experience as a graphic designer or related field in agency or corporate
• Proficiency with required desktop publishing tools, including Photoshop, InDesign Quark, and Illustrator