Graphics Designer at Kenya Red Cross Society

The Graphic Designer will create visually compelling content for Switch Media’s digital platforms, client campaigns, and marketing materials. Working closely with the Marketing /commercial executive and digital teams, the designer will produce graphics, animations, layouts, and branded visuals while also supporting content scheduling, publishing, and reporting tasks.

Creative Design & Content Production

• Design high-quality graphics for social media posts, digital ads, website banners, posters, infographics, thumbnails, newsletters, and presentations.
• Develop brand-aligned creative concepts for Switch Media content, TV shows, Switch Media School campaigns, and client products.
• Support video teams with graphic assets such as lower thirds, motion graphics, opening slates, and outros.

Digital Publishing & Content Management

• Work with the marketing executive to schedule and publish graphics and digital content across platforms (Facebook, Instagram, LinkedIn, YouTube, website, email).
• Organize content calendars and ensure timely rollout of campaign visuals.
• Upload and manage media assets in the content management system (CMS) and social publishing tools (e.g., Meta Business Suite, Buffer, Hootsuite).

Reporting & Analytics

• Monitor and track performance of posts and campaigns through analytics tools.
• Compile weekly and monthly reports on reach, engagement, and visual content impact.
• Recommend improvements to design and layout based on performance metrics.

Client Campaign Support

• Develop creative proposals and mock-ups for client presentations.
• Create branded assets for sponsored campaigns, influencer content, product promotions, and native advertising formats.
• Ensure consistency with brand guidelines across all client deliverables.

QUALIFICATIONS

• Diploma or degree in Graphic Design, Visual Communication, Digital Media, or related field.
• At least 2 years of professional experience in graphic or digital design (experience in a media or agency setting is a plus).