Group Marketing Lead at Adaptis Africa

Strategic Leadership:

• Develop and implement a comprehensive marketing strategy for the group, aligning with the overall business objectives.
• Provide strategic direction to the media and advertising agency, ensuring that all marketing efforts are cohesive and contribute to the agency’s growth and market leadership.
• Lead the internal marketing team to drive visibility, brand growth, and business development across all portfolios within the group.

Business and Partnership Growth:

• Identify and cultivate new business opportunities and strategic partnerships to enhance the agency’s market presence.
• Work closely with the sales and business development teams to create and execute marketing initiatives that drive revenue growth.
• Foster relationships with key stakeholders, clients, and partners to enhance the agency’s reputation and expand its client base.

Team Leadership and Development:

• Oversee and optimize the marketing team, ensuring that roles and responsibilities are clearly defined and aligned with business goals.
• Mentor, coach, and develop team members, fostering a high-performance culture that encourages creativity, innovation, and professional growth.
• Ensure the marketing team is equipped with the necessary skills, tools, and resources to achieve their objectives.

Business Sustainability and Performance:

• Develop and manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI on all marketing activities.
• Monitor and report on key performance metrics, adjusting strategies and tactics as necessary to achieve targets.
• Champion sustainability initiatives within the marketing function, aligning marketing practices with the group’s broader sustainability goals.

Customer Experience and Engagement:

• Lead initiatives to enhance the customer experience across all touchpoints, ensuring a consistent and positive brand interaction.
• Develop and implement customer engagement strategies that build loyalty, advocacy, and long-term relationships with the group’s customers.
• Utilize customer insights and feedback to continuously improve marketing campaigns and initiatives.
• Digital Marketing and Innovation:
• Champion digital marketing efforts across the group, ensuring a strong online presence and leveraging digital channels for growth.
• Stay abreast of the latest trends and innovations in digital marketing, applying best practices to enhance campaign effectiveness and reach.
• Oversee the development and execution of digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.

Brand Management:

• Ensure consistent brand messaging and positioning across all companies within the group.
• Oversee the development and execution of brand campaigns that elevate the group’s brands in the market.
• Lead efforts to refresh and update brand identities as needed to stay relevant in the market.

Cross-Functional Collaboration:

• Collaborate with other departments, including sales, product development, and operations, to ensure that marketing strategies are aligned with business needs.
• Act as a key liaison between the marketing team and other business units within the group, facilitating communication and alignment.