Growth Associate at GiveDirectly

About This Role

• This role will provide cross-team support to the Growth department, with a dual focus on managing and improving the GiveDirectly.org website and supporting our donor experience team in processing donations and providing superlative customer support to GiveDirectly donors. You’ll get the opportunity to work on cross-functional projects across our Fundraising, Programs, and Research teams and drive direct impact for people living in extreme poverty.
• The ideal candidate for this role will be a strong communicator and project manager with some experience with or demonstrated ability to learn product management and marketing.

What You’ll Do

• Website Management
  • Execute product roadmap for GiveDirectly.org with oversight and mentorship from Growth/Product leads with accountability to key performance metrics (site engagement, site ADV, conversion rate, etc.)
  • Work alongside UI/UX Designer and internal and external Engineers to guide the design and launch of new webpages, polish existing pages, identify and resolve bugs, etc.
  • Draft compelling copy and partner with Content and Programs teams to capture and showcase recipient content that contextualizes the transformative impact of cash for diverse audiences. Upload of content to website, blog and other public social profiles.
  • Engage with high-level stakeholders across the organization (research, finance, compliance, operations) in representing GiveDirectly’s brand, recipient experiences, and the evidence supporting cash transfers
  • Identify and pursue opportunities to boost brand consideration/affinity and unlock incremental online revenue through website updates, A/B tests, and product integrations
• Donor Experience Support Partner with Community Relations Manager to support donation processing and reply to donor inquiries as needed (somewhat seasonal, less in summer more in Dec and early Jan)
• Growth &/or Product Support
  • Identify and pursue opportunities for revenue growth &/or superlative donor engagement across GiveDirectly’s marketing channels and products

What You’ll Bring

• 1-3+ years’ experience in a fast-paced role in marketing, agency, tech, freelance, consulting, or similar
• Hands-on experience managing or supporting a website (ideally, built on Wordpress) or demonstrated skill with tech platforms and a strong desire and capacity to learn
• Exceptional project management, extreme attention to detail and ownership mentality, and growth mindset
• Strong written and verbal communication and knack for storytelling across mediums
• Knowledge of or eagerness to learn about global development and cash transfers
• Knowledge of or eagerness to learn (via formal courses or self-study) SEO, UX/UI principles, web accessibility standards, user testing, data analysis
• Experience using Google Workplace suite - Sheets, Docs, Slides

Bonus Skills

• Experience with data analysis (e.g. funnel analysis, A/B test design, opportunity sizing)
• Basic HTML, CSS knowledge
• Experience with our Growth tech stack (Wordpress, Salesforce, Posthog, Google Analytics, Hubspot, Tableau, Zendesk, Ahrefs) or similar tools
• Experience with or strong eye for graphic design (Figma, Canva)
• Familiarity with Flourish or creating other data visualizations with Excel