Growth Marketing Manager at GardaWorld

• As Growth Marketing Manager, you will be the marketing champion for GardaWorld Security Africa, owning the execution of full-funnel, multi-channel campaigns that drive lead generation, pipeline acceleration, and revenue growth. Reporting to the Marketing Manager – Africa, you will be responsible for aligning content, email marketing, SEO, paid media, and digital sales strategies with the business unit’s priorities and sales objectives.
• This role requires a strategic mindset, strong execution skills, and a results-driven approach to campaign management. You will collaborate closely with Global marketing, sales, content, and analytics teams to ensure marketing efforts support pipeline development and revenue impact.

Key Responsibilities:

• Own the Business Unit’s Marketing Strategy & Execution: In collaboration with Global marketing, develop and execute integrated marketing campaigns tailored to BU-specific goals, target audiences, and revenue objectives. Drive inbound and outbound strategies by developing, maintaining, and executing a quarterly demand generation plan.
• Lead Full-Funnel Campaign Management: Oversee awareness, demand generation, and pipeline acceleration campaigns, ensuring seamless alignment between content, email marketing, and paid media.
• Collaborate with Sales: Partner with sales teams to ensure marketing initiatives support sales enablement and pipeline growth.
• Align with Performance Marketing & Digital Content: Work closely with paid media, SEO, and content teams to optimize campaign performance and maximize lead quality.
• Drive Account-Based Marketing (ABM) Initiatives: Develop and execute targeted ABM programs to accelerate engagement with high-value accounts.
• Measure & Optimize Campaign Performance: Leverage marketing analytics, attribution models, and real-time dashboards to track campaign impact and refine strategies.
• Support Business Unit-Specific Initiatives: Adapt and execute corporate marketing initiatives specific to your BU’s audience, industry, and growth strategy.
• Support GardaWorld Security Africa’s marketing team: Lead and support Africa’s marketing team, ensuring effective people management, resource allocation, strategic alignment, and high-performance execution

Principal Outputs of this Role:

• Marketing-influenced revenue & pipeline contribution
• Lead generation & MQL to SQL conversion rates
• Account penetration & engagement within ABM campaigns
• Campaign performance (CTR, cost per conversion, lead quality)
• Alignment & impact on BU sales goals

Qualifications & Experience:

• 7+ years of experience in B2B marketing, campaign execution, or demand generation.
• Proven experience in full-funnel marketing, including lead nurturing, paid media, and sales alignment.
• Strong background in account-based marketing (ABM) and enterprise-level pipeline acceleration strategies.
• Ability to work cross-functionally and coordinate campaigns across multiple marketing disciplines.
• Analytical mindset, with experience in multi-touch attribution, campaign analytics, and data-driven decision-making.
• Proficiency in marketing automation (HubSpot, Marketo, Pardot) and CRM tools (Salesforce, Dynamics 365)