Growth Marketing Manager at Moringa School

KEY RESPONSIBILITIES

Strategic Growth Planning & Commercial Leadership

• Develop, own, and execute the growth strategy for Corporate Training and Working Professionals, aligned to quarterly and annual revenue targets.
• Develop business cases for new initiatives (e.g., AI upskilling, emerging tech programs) and recommend data-driven resource allocation.
• Own and manage marketing budgets, ensuring spend is optimized across high-performing channels, ensuring ROI and cost efficiency
• Serve as a commercial strategy partner by forecasting pipeline health, conversion rates, and lead generation; present insights and recommendations to senior leadership.

Market Intelligence & Customer Research

• Translate in-depth research on industry trends, competitor positioning, and skill demand shifts into actionable insights
• Apply data-driven segmentation to refine buyer personas (e.g, HR Directors, CIOs, L&D Managers, and working professionals), for campaign personalization.
• Map customer journeys and gather insights through surveys, interviews, and feedback loops to tailor acquisition and retention strategies.

Go-to-Market (GTM) Strategy

• Design, lead, and oversee GTM strategies for new and existing programs, covering positioning, pricing, targeting, and messaging.
• Provide commercial leadership by collaborating with Product, Admissions, and Customer Success and relevant stakeholders to ensure alignment between marketing initiatives and company revenue and profitability.
• Own full-funnel growth strategy from translating buyer journeys and implementing campaign cadences (awareness → consideration → conversion).

Demand Generation & Performance Marketing

• Own end-to-end digital campaigns across Google Ads, LinkedIn, Meta, SEO, and Email.
• Run Account-Based Marketing (ABM) for enterprise clients with tailored content and campaigns to influence high-value deals.
• Oversee the building of growth-focused content and campaigns in different channels such as webinars, online events, and gated content to engage and qualify B2B leads.
• Analyze and continuously optimize funnel performance with A/B testing and conversion rate optimization (CRO).

Sales Enablement & Revenue Support

• Build conversions-focused assets (pitch decks, one-pagers, case studies, ROI calculators).
• Ensure the Sales team is trained and equipped on messaging, differentiation, and objection handling.
• Collaborate on proposals and RFP content for corporate clients to support revenue generation.
• Track MQL-to-SQL conversion rates and improve CRM handoffs between Marketing and Sales.

Content Strategy & Brand Positioning

• Build a growth-oriented content strategy that reinforces Moringa as a leader in corporate learning and AI-driven workforce transformation.
• Partner with PMM to ensure creation and implementation of a content calendar featuring whitepapers, blogs, executive thought leadership, and client success stories that reflect the core position of the organization.
• Oversee creation of scalable multi-format content (articles, infographics, video testimonials).

Customer Retention, Upsell & Advocacy

• Partner with Customer Success on feedback loops, NPS, and client engagement campaigns to increase retention and repeat purchases
• Develop strategies for renewals, cross-sell, and upsell with corporate clients to expand account value
• Create client advocacy programs, alumni success stories, and referral campaigns that turn satisfied customers into growth channels

Brand Awareness, PR & Thought Leadership

• Position Moringa as a strategic partner for corporates navigating the future of AI and tech talent through multi-channel campaigns
• Represent Moringa in industry forums, conferences, and digital communities.
• Develop case studies, alumni stories, and PR campaigns to strengthen brand credibility.

Cross-Functional Leadership & Team Development

• Act as the bridge between marketing, product, corporate training, and operations to ensure the embedment of growth strategies in aligned efforts..
• Influence leadership decisions through presenting growth insights, campaign performance, and market opportunities.
• Manage external vendors, agencies, and contractors to deliver high-quality outputs.
• Mentor junior marketers and contribute to a culture of continuous learning and testing within the team.

Technical Proficiency & Tools

• CRM & Marketing Automation (HubSpot, Salesforce, or equivalent)
• Analytics & Data Tools (Google Analytics, BI dashboards)
• Ad Platforms (Google Ads, LinkedIn Ads, Meta Ads)
• Email Marketing & Lead Gen Tools
• Event & Webinar Platforms

Soft Skills & Behaviors

• Strategic, commercially minded, and data-driven
• Confident communicator and skilled storyteller
• Strong stakeholder management and cross-functional collaboration
• Highly organized with strong prioritization skills
• Curious, proactive, and results-focused
• Comfortable working across diverse cultures and markets

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.
• 8+ years in B2B marketing, growth marketing, or corporate training marketing (EdTech, SaaS, or similar).
• At least 3 years in a leadership role driving growth marketing strategy.
• Proven success in corporate client acquisition and retention marketing.
• Strong understanding of B2B sales cycles and marketing-to-sales alignment.
• Demonstrated ability to exceed lead generation and revenue growth KPIs.
• Experience managing budgets and optimizing spend efficiency.