Head of Digital Deployment - Africa at Diageo

About The Role

This is an exciting opportunity to have ownership of Diageo’s digital transformation across the region and its agile deployment, end to end . You will inspire, challenge and enable our marketers to tranform and deliver industry-leading work. This role will partner with the regional hub lead (focused on execution), to ensure our markets mak e full use of our hub (and global) operations, including our planning, activation, data and analytics tools . You will lead multiple relationships with internal business partners and third-party regional partners to deliver the desired consumer experience s and business outcomes .

Top Accountabilities

• You will set a transformational end-to-end strategy (adapted from global strategy) , enabling brilliant consumer experiences across all markets in your region , bringing together marketing, commerce, data and technology (including our D2C offerings and thebar.com in particular).
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• Ensure consumer first transformation, r esult ing in plans that connect with consumers in relevant and impactful ways, driving brand-building at the right consumer touchpoints , in culture, while also giving consumers a streamlined , omnichannel experience of our brands – from awareness to transact.
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• Be able to bring out best practice into the region, and share this across the region. You will ensure the strategy is deployed in partnership with all relevant markets, finding opportunities to simplify and deliver with agility. This role works in collaboration with our commercial teams to drive the e-commerce strategy as well as our brand teams (global and local market) at every stage of their marketing and e-commerce activity, bringing expertise, speed, agility and stability through the use of tools and technology. Ensure success of the regional hub (our centralized planning, operations, insights and reporting resources) , identifying priority areas to make a difference in market and delivering quarterly business reviews to key in market business partners.

Key Business Partners

• Diageo Regional Exec
• In market Marketing Directors
• In market Commercial Directors
• In market media , ecommerce and digital leads
• Global Operations ( eg the global Commercial COE)
• Global Demand Procurement

About You

• Strong experience (circa 15+ years) in both Marketing and eCommerce knowing how to join both worlds up effectively. You know what best practice digital looks like and have shown success driving a transformative agenda.
• Multi-market: Multi- market regional experience driving digital transformation.
• Collaborative l eadership: experience working c ollaboratively lead ing bold executions through others and managing business partners effectively
• Shaping the future: You will have experience setting a stretching digital agenda that empower s people to experiment and unlock opportunities for growth
• Capability builder : improve digital and ecommerce literacy across senior leaders and broader working teams. Simplifying complexity and codifying best-practice. Help ing marketers use data to make better decisions .