Key Accounts Manager at HCS Affiliates Group

Our client, a well-established company in the FMCG sector and with a long track record in Kenya and overseas Markets, is hiring a Key Accounts Manager who will develop and implement Key Accounts plans in accordance to the trade and distribution strategy.

Reports to: Head of Sales & Marketing

Direct Reports: Key Accounts Rep

Responsibilities

• Ensure achievement of volume/brand mix targets, availability, visibility, quality and customer price targets within the Key Accounts.
• Identify, maintain and grow market share in the respective area of operation
• Assist the head of sales and Marketing in the implementations of the overall sales and distribution strategies.
• Ensure effective management of the distributors and wholesalers of the respective area of operation.
• Develop and execute respective area of operational plan with recommendations of trade programmes/promotions in line with the general sales and distribution strategies ensuring the creation and maintenance of a competitive advantage against competitors.
• Coordinate and share knowledge and information with other inside/outside sales associates for the benefit of the customer and the company to grow the business based on increased market share and developing new products
• Maintain tight budgetary control over and strict adherence to credit terms respective areas of operation.
• Ensure proper company policies and procedures are followed in relation to identification and resolution of cash and stock shortage discrepancies by the area team.
• Being the point contact person to priority customers and resolving any issues they might have.
• Manage and ensure proper utilization of area company assets and materials
• Monitoring and collection of market intelligence to closely liaise with the marketing teams on brand campaigns.
• Perform any other relevant duties that may be assigned by the supervisor within the scope of the position.

Key Result Areas:

The accountability areas are as follows;

• Maintain and/or grow key accounts under supervision by customer action anticipation
• Strategic implementation of sales and distribution plans
• Effective business partner to the company and customer
• Development of key accounts relationships

Knowledge and Skills Required:

• Bachelor’s Degree in a business-related field, preferably in marketing.
• Postgraduate Diploma in Marketing/CIM
• Three (3) to five (5) years of experience in a similar position in FMCG industry with demonstrated understanding of Key Accounts operations and dealing with multiple products.
• Self-driven with the ability to work well under minimal supervision.
• Demonstrated strong leadership skills, team player, good communicator, and good negotiation and influencing skills.
• A valid Kenyan driving licence with driving experience.