Head of Digital Marketing at Aquila East Africa

Position Overview

• We are seeking a highly motivated and experienced Head of Digital Marketing to lead our digital marketing efforts. As a Head of Digital Marketing, you will play a crucial role in developing and implementing digital strategies that drive online engagement and conversions. You will work closely with cross-functional teams to ensure our digital campaigns are optimized for success.

Key Duties and Responsibilities

Head of Digital Marketing

• Develop and execute comprehensive digital marketing strategies aligned with client objectives and industry best practices.
• Lead a team of digital marketing specialists, providing guidance and mentorship to ensure campaigns are executed effectively.
• Oversee the planning and execution of paid media campaigns
• Analyze and interpret data from various digital marketing platforms to make data-driven decisions and optimize campaigns for maximum performance.
• Stay updated on industry trends, emerging technologies, and digital marketing innovations to keep our strategies cutting-edge.
• Collaborate with the creative team to ensure digital assets are optimized for online platforms.
• Monitor and manage website, ensuring they are user-friendly and optimized for conversions.
• Track and report on key performance metrics to clients, providing insights and recommendations for improvement.
• Collaborate with account management and commercial teams to understand client objectives and develop creative strategies that align with their goals.
• Conceptualize and oversee the development of compelling visual and written content across various mediums, including print, digital, and social media.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA is a plus).
• Certification in Digital Marketing
• Proven track record of success in a digital marketing role, with experience in managing digital campaigns across various platforms
• Strong knowledge of digital marketing platforms and tools, including Google Ads, Facebook Ads Manager, and Google Analytics.
• Proficiency in data analysis and the ability to interpret digital marketing metrics.
• Excellent communication and interpersonal skills.
• Ability to manage and prioritize multiple projects in a fast-paced environment.
• Leadership experience and the ability to inspire and mentor a team