Head of Marketing at Lipa Later

General Duties/Responsibilities:

• Develop and implement a cohesive marketing plan to increase brand awareness.
• Lead, manage and drive the overall marketing strategy of Lipa Later Group across African regions.
• Analyzing existing branding and marketing strategies and improving upon them.
• Set current and long-term goals for internal teams.
• Design and review the Marketing department’s budget. Preparing and reviewing monthly, quarterly, and yearly budgets, and allocating resources appropriately.
• Build relationships with media and stakeholders through creative PR strategies.
• Monitor all marketing campaigns and improve them when necessary.
• Prioritize marketing projects and allocate resources accordingly.
• Prepare regular reports and presentations on marketing metrics.
• Supervising marketing events and launches and using these spaces to network with industry professionals.
• Conduct market analysis to identify challenges and opportunities for growth.
• Provide guidance and ideas to organize effective marketing events.
• Forecast hiring needs for the Marketing department.
• Participate in the quarterly and annual planning of the company’s objectives.
• Track competitors’ activities.
• Performs other duties as required.

Supervisory Responsibilities:

• Recruits, interviews, hires and trains new staff in the department.
• Oversees the daily workflow of the department.
• Provides constructive and timely performance evaluations and reports.

Required Skills/Abilities:

• Key leadership and strategic vision.
• Proven work experience as a Marketing Manager, Marketing Director or other senior roles
• Demonstrable experience designing and implementing successful marketing campaigns
• Solid knowledge of SEO, web analytics and Google AdWords
• Experience with CRM software and digital marketing tools and techniques
• Excellent communications skills both written and verbal.
• Strong analytical and project management skills
• Strategic mind-set, with ability to make difficult decisions
• Ability to manage functions across different markets from a Marketing perspective.
• Excellent interpersonal and negotiation skills.
• Excellent organizational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong supervisory skills.
• Ability to adapt to the needs of the organization and employees.
• Ability to prioritize tasks and delegate them when appropriate.

Education and Experience:

• BSc degree in Marketing, Communications, PR or relevant field.
• At least six (6) years of marketing experience in a leadership role.
• Experience in the design and implementation of successful marketing campaign(s)