Impact Strategist & Diversity, Equity, and Inclusion Specialist at Wikimedia Foundation

Summary

The Wikimedia Foundation seeks a highly collaborative and analytical audience & market impact professional to track the progress, trends and success of our strategies and campaigns. This work is critical to growing Wikipedia usage worldwide. In this role, you will work with the Foundation communications, product, advancement, community, partnership, and research teams to monitor and report on overall global growth and engagement initiatives. Lead implementation of the diversity, equity, and inclusion strategy by providing insights, thought leadership and guidance to leadership teams as well as operational teams. You will create high-level and detailed impact reporting and views for up-to-date sharing with partners, compiled from a variety of source reporting systems.

You are responsible for:

• Provide insights to the contributing factors in Wikipedia product usage. Across audiences, regions, languages, and cultures
• Know our audience inside and out across regions. Keep a close eye on current and upcoming current events, initiatives, strategies and campaigns are currently in play, and accurately organize reporting for further impact analysis
• Compile and distribute up-to-date campaign and strategy impact performance reports. by working with key partners to understand reporting needs, impact metrics and initiatives to track; how to organize the dashboard and supporting reports; and how often to update the reports
• Partner with internal and external partners. By offering a qualitative and quantitative perspective, in conjunction with all involved parties within the external communications teams as well as other sources within the insights team
• A diversity, equity, and inclusion first approach. Ensure a diversity, equity, and inclusion lens is being considered to the best case possible by offering a qualitative and quantitative perspective on the matter. Gather diversity, equity, and inclusion related data sets as needed through internal and external means.

Skills and Experience:

• Campaign reporting experience
• Solid understanding of web analytics & tagging process
• Experience working with secure technical data feeds and transmissions
• Demonstrated experience organizing and building reporting scorecards, dashboards and detailed report deep-linking.
• Experience creating and implementing successful insights strategies with collaborative outcomes
• Excellent organizational and time management skills
• Sound judgment with proven ability to make objective data-based decisions
• Analytical and innovative approach to aggregating and sharing data reports
• A deep love for Wikipedia/Wikimedia, the joy of discovery, and empowering the expansion of free knowledge
• Experience working with people from diverse cultures and backgrounds
• Passion for marketing work and engaging diverse international audiences
• Embrace the idea that we don't live in a perfect world and be willing to try new creative solutions to both old and new challenges
• Proficiency in SQL and Python is welcomed

Qualities that are important to us:

• Resilience—we work on new and interesting problems in a public and collaborative ways
• Being open, curious, and inquiring in our work
• Internal motivation and high standards
• Working together for outcomes, and being willing to change course
• Sharing a culture of constructive honest criticism and respect
• Natural inclination for team collaboration and for helping colleagues succeed