Influence Manager | PR and Influence at Ogilvy Africa

As an Influence Manager at Ogilvy Africa, you will be a key marketing professional responsible for cooperating with and managing the work of influential people within the social media sphere. Your primary goal will be to control the execution of Influencer Marketing (IM) projects and contribute significantly to their success, driving brand awareness and engagement for our diverse client portfolio.

KEY RESPONSIBILITIES & ACCOUNTABILITIES

Influencer Strategy & Campaign Management

• Develop and execute comprehensive Influencer Marketing (IM) strategies and campaigns.
• Identify and vet suitable influencers aligned with company niches and campaign objectives.
• Build and nurture strong relationships with social media influencers.
• Attend relevant events to foster networking opportunities and enhance brand awareness.
• Collaborate on content creation, including idea generation, writing, and production.
• Continuously research target audiences, competitors, and industry experts to inform strategy.
• Proactively seek new approaches and innovative methods to improve IM campaigns.
• Stay abreast of the latest trends in marketing, influencer marketing, technology, and social media.
• Cooperate closely with the broader marketing team for effective coordination and seamless integration of IM campaigns across various platforms.

Performance Analysis & Optimization

• Conduct comparative analysis of campaign achievements and ROI, including competitive benchmarking.
• Monitor and report on key performance indicators (KPIs) for all IM activities.

PROFESSIONAL, TECHNICAL SKILLS AND PREVIOUS EXPERIENCE REQUIRED

Experience:

• At least 4 years of work experience in a relevant marketing role.
• Previous experience working with Influencers and/or managing Influencer campaigns.
• Prior experience working in an agency environment is highly preferred.
• Proven track record of closing deals and exceeding sales goals (where applicable to previous roles).