Influencers & Fans Manager - Africa at The Coca-Cola Company

What You will Do For Us

• Design an End to End influence strategy across Africa across all brands.
• Collaborate with cross-functional project teams (E2E, Media, Media) to motivate, create, and implement long-term social influence strategies and work with new and existing partnerships and extract the maximum value out of them to the brand plans
• Identify digital influencers and establish key relationships that convert into meaningful coverage for brands.
• Identify new ways of connecting people with brands through forward thinking on influence.
• Research and evaluate industry trends and emerging opportunities in the influencer space.
• Support local media managers to communicate progress and status in franchises
• Support media managers to Track budgets and schedules to ensure deliverables are executed on time and on budget.
• Build Influencer Marketing capabilities for the African marketing community.
• Provide central guidance, playbooks, and tools (e.g., selection, tracking & measurement tools), that are scalable across the region and help the local market to win with Influencers.
• Build long-term partnerships with Influencers and brand Ambassadors on an Africa-wide level across The Coca-Cola Company's Brand Portfolio
• Develop and execute state-of-the-art Influencer activations tapping into co-creation, social commerce, digital goods, metaverse, etc.
• Localize global Influencer activation guidelines and ensure their correct application for all African projects, including the right ratios between investment and activation funds.
• Provide input to Global Partnerships team regarding strategy and activation guidelines considering Africa's reality and global relevance.
• Work with other Marketing leaders to fully integrate the Influencer and passion points thinking into the brand experience.
• Coordinate with Africa Marketing procurement the sourcing, negotiations and contracting of new partnership opportunities
• Leveraging synergies and common opportunities across the different geographies. Lift and shift best practices from other countries
• Create a fans strategy that intends to strengthen the brand equity and transaction frequency among existing consumers
• Be the main contact-point in the Africa Operating Unit for the main influencers and fans, managing an on-going relationship with the selective list and always assessing new and more relevant opportunities
• Embed the voice of fans in our Integrated Marketing plans, always leveraging their passion and knowledge in the development of our programs
• Work with Platform Services to measure the effectiveness and efficiency of the plans as well contracts with influencers
• Ensure one single strategy withing the Africa Operating Unit, leveraging synergies and common opportunities across the different geographies. Lift and shift best practices from other countries.
• The influencers and fan leaders need to demonstrate a high ability and experience in managing critical external media stakeholders and celebrities

Role Requirement

• Bachelors degree
• Significant marketing experience (7-10 years)
• Direct experience managing influencers and celebrities
• Strong preference for individuals with experience in developing entertainment strategies and projects on the agency/media vehicle side
• Experience working in cross-functional and cross-geographical teams is preferred
• High ability implements complex brand experience projects and manages external relationships with critical stakeholder
• Strong negotiation skill is desirable
• Ability to provide input to the brand and creative strategy on an Africa Operating Unit level, and Integrated Marketing leaders on a global level.
• Build Influencer capability into the END-2END process internally and with agency partners.
• Ability to lead Influencers and Fans across categories and multiple touch points that are effective and efficient.
• Expertise in working with different external partners (i.e.: agencies, influencers, artists, and entertainment companies)
• Ability to lead multiple external relationships.
• Ability to work in Agile cross-functional teams.