Integrated Media Manager at Safaricom Kenya

Detailed Description

Reporting to the Chapter Lead – Integrated Media The role holder will be responsible for developing integrated (ATL & digital) media strategy and plans on initiatives that deliver to business objectives for various units across the organization

Responsibilities

• Work with internal business units and agency teams towards development of media strategy, media plans and channel selection depending on the objective of the campaign to ensure a high return on investment for each campaign.
• Oversee integrated media buying across channels, reporting, optimization and analysis  is done in line with pre-approved strategy
• Budget management including: assistance in allocation of monthly budgets, and financial reconciliation on a weekly, monthly and quarterly basis.
• monitoring and analysing integrated media campaign performance data in order to suggest structural improvements that will optimize ad campaigns.
• Will be personally responsible for keeping up with the dynamic trends and benchmarks in the media industry through continuous research and training.
• Identifying new media opportunities arising that will add value to Safaricom campaigns
• Identify and deliver media partnerships relevant to the units they support and negotiate added value
• Collect and package data driven actionable insights from the media platforms with clear recommendations to the business  to influence decisions. 
• High level stakeholder management and engagement to seek approvals for integrated media strategy and plans
• Give input into the creative development process as the channel custodian on what works aligned to the media strategy
• Management of the media agency to deliver world class media campaigns.

Qualifications

• Must have technical / professional qualifications:
• A bachelor’s Degree.
• Related Skills certification online or offline e.g. LinkedIn learning
• Marketing professional certification – will be an added advantage
• Should have more than 5 years continuous experience in integrated Media management
• Proficiency in creating media strategy, media plans and channel selection depending on the objective of the campaign to ensure a high return on investment for each campaign.
• Should have a proven track record in media planning, buying & optimization for similar size or larger business than Safaricom
• Should be a consistent performer who delivers to daily, weekly and monthly digital marketing KPI’s
• Good with people and stakeholder management
• Should be a quick and efficient decision maker.
• Should be able to work well under pressure and tight deadlines.
• Should have Project Management and Time management skills and should be able to allocate daily tasks efficiently
• Should have excellent communication skills