Journalist at DotConnectAfrica

Job description

A Journalist will be required to create, build and publish content for a variety of websites and digital platforms. He/She will manage daily updates through the content management systems to keep subscribers and prospects up-to-date with schedule and program information.

The ideal candidate for this position must be adept at using complex content and scheduling systems, comfortable tracking large amounts of information and offers a proven blend of editorial skills (copy writing, social media best practices) and technical know-how. Prior experience producing for a website or digital property is a must. An interest in Internet, Ecommerce, Mobile and Business and related portfolios is a requirement

Building job description for Interns, supervising and making them productive to achieve the daily quota of 4 articles per Blog/Website and production of video content on a bi-weekly basis.

Design a program and budget for the content creation for both Blog/ Video channels

Responsibilities

• Manage day-to-day content uploading in a variety of content management systems to achieve daily quota
• Manage the website as an acquisition channel, with full accountability for driving engagement and signups
• Propose a manageable model for the production, aggregation and monetizing of video content
• Focus fanatically on user experience, web conversion, and getting the most value from site visitors
• Create strategy for monetizing all platforms through soliciting adverts
• Identify, plan and execute regular interviews with CEO’s, COO’s, Start Up founders, Brand managers and related to be featured on a regular basis for both written and video channels
• Identify and attend or delegate all events that are relevant to the digital expansion
• Build a list of panAfrican digital partners
• Aid interns “internal clients” in their adoption and use of CMS and scheduling tools
  Produce written content and schedules
• Ensure accuracy of program schedule information online
• Develop, create and deploy content across all digital outlets .com
• Edit and proofread a variety of content types for the website, ensuring it meets style, tone and marketing message requirements, as well as reflecting the brand
• Owns projects end-to-end as assigned and overseen by manager
• Intimately understand corporate priorities and how they connect to latest tech-business trends and media
• Work proactively and volunteer assistance without being asked & under tight schedules
• Act as point-person and in-house “expert” for certain content publishing systems
• Manage relationships with other teams

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Expand and maintain existing social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Manage the digital presence and the developing the Miss.Africa and Generation.Africa intitiatives

Qualifications

• BS/MS degree in marketing, Media and Communications or a related field
• Experience new media professional with at least 5-7 years of experience transforming the performance of web properties into successful acquisition channels
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimising landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimising Google Adwords campaigns
• Experience with online video content provision and market
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement