Analytics Manager- Brand Marketing ROI at Kantar

Key Responsibilities:

• COMMERCIAL: Delivering business target for Analytics in WECA
• SOLUTION: Working with the regional & global marketing ROI practice team to deliver to client
• Build and develop the next generation of ROI Analytic leaders – both commercially and technically
• Support strategy and overall business plan for the Brand and Marketing ROI Practice
• Drive solutions development, in close partnership with business and solutions leaders across the Kantar
• In partnership with key account leaders/Client Development/Marketing, develop and implement the Kantar go-to-market strategy, which will ensure we meet aggressive Middle East & Africa growth targets:
• Drive analytic solutions development, in close partnership with business and solutions leaders across Kantar
• Identify client needs (both current and future) for ROI approaches and turn them into action
• Work with global team to ensure that the global positioning is relevant and can have longevity in Middle East & Africa
• Ensure differentiated and relevant packaging for the Middle East & Africa market, partnering with the solutions partner in marketing group
• Business development: Expert “Sales Force” supporting proposals and pitches
• Thought leadership and consulting: Be visible with clients and on speaking platforms
• Proven credentials in industry and demonstrated success in integrated analytic experience
• Fluency in analytics and non-survey based research
• Demonstrated cross portfolio collaboration
• Strong client relationships and networking skills
• Business savvy and commercial acumen

Required Competencies

• We are seeking a dynamic hi-potential professional with 8-10 years’ with strong background in brand and marketing ROI work – Media mix modelling,
• marketing mix modelling, campaign optimization, brand positioning, brand architecture, Equity analysis, etc. with proven track record in driving analytics based thinking to clients / internal organization