Lead Copywriter at TDF Advertising Ltd

The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that will separate us from the crowd. 

Responsibilities

1. · Develop and write copy for digital content that meets business and marketing objectives from beginning to end, while working collaboratively with designers and other digital team members.
2. ·  Conduct SEO research for high-performing keywords that align with a website’s or piece of content’s goals
3. · Proofread, edit, and optimize copy for digital
4. · Write benefit-driven copy for landing pages that will generate leads and conversions
5. ·  Develop creative and captivating copy for digital media ads, such as Facebook, Adwords and Display Ads
6. ·  Generate, edit, publish and share daily content (original text, images, video or HTML) on social
7. media that builds meaningful connections and encourages engagement/action
8. ·  Create social media editorial calendars and schedules
9. ·  Continuously capture and analyze the appropriate social data/metrics, insights, and best practices
10. ·  Develop email marketing campaigns that get opened, read and clicked
11. ·  Meet and work with cross-functional stakeholders to incorporate business and UX requirements in copy and content
12. ·  Create, edit and proof copy according to customer expectations while meeting deadlines. Some examples include: headlines, press releases, web copy, brochures, radio/TV scripts or other related marketing materials.
13. · Create taglines and slogans that appear on brochures, websites and other promotional materials.
14. · Have detailed knowledge of the target audience of each project and maintain an accurate tone
15. of voice.
16. · Have regular interaction with clients and provide suggestions for content related issues.
17. ·  Manage company’s social media to bolster the online presence through interaction with end users.
18. ·  Postings may include: TDF best practices, public relations, service offerings and client success
19. stories.
20. ·   Attend and participate in company, department and client meetings.
21. ·  Prepare reports upon request.
22. ·  Perform other duties as assigned and required.

Qualifications

• Bachelor's degree or equivalent experience in Advertising
• 3+ years' of marketing or copywriting experience
• Excellent written and verbal communication skills
• Highly organized with excellent attention to detail