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  • Posted: Nov 4, 2021
    Deadline: Nov 10, 2021
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  • TDF Advertising Ltd is an advertising company based in Nairobi, due to expansion and growth, the following position has come up in our organization.
    Read more about this company

     

    Lead Copywriter

    The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that will separate us from the crowd. 

    Responsibilities

    1. · Develop and write copy for digital content that meets business and marketing objectives from beginning to end, while working collaboratively with designers and other digital team members.
    2. ·  Conduct SEO research for high-performing keywords that align with a website’s or piece of content’s goals
    3. · Proofread, edit, and optimize copy for digital
    4. · Write benefit-driven copy for landing pages that will generate leads and conversions
    5. ·  Develop creative and captivating copy for digital media ads, such as Facebook, Adwords and Display Ads
    6. ·  Generate, edit, publish and share daily content (original text, images, video or HTML) on social
    7. media that builds meaningful connections and encourages engagement/action
    8. ·  Create social media editorial calendars and schedules
    9. ·  Continuously capture and analyze the appropriate social data/metrics, insights, and best practices
    10. ·  Develop email marketing campaigns that get opened, read and clicked
    11. ·  Meet and work with cross-functional stakeholders to incorporate business and UX requirements in copy and content
    12. ·  Create, edit and proof copy according to customer expectations while meeting deadlines. Some examples include: headlines, press releases, web copy, brochures, radio/TV scripts or other related marketing materials.
    13. · Create taglines and slogans that appear on brochures, websites and other promotional materials.
    14. · Have detailed knowledge of the target audience of each project and maintain an accurate tone
    15. of voice.
    16. · Have regular interaction with clients and provide suggestions for content related issues.
    17. ·  Manage company’s social media to bolster the online presence through interaction with end users.
    18. ·  Postings may include: TDF best practices, public relations, service offerings and client success
    19. stories.
    20. ·   Attend and participate in company, department and client meetings.
    21. ·  Prepare reports upon request.
    22. ·  Perform other duties as assigned and required.

    Qualifications

    • Bachelor's degree or equivalent experience in Advertising
    • 3+ years' of marketing or copywriting experience
    • Excellent written and verbal communication skills
    • Highly organized with excellent attention to detail

    Method of Application

    Send your CV to: [email protected] by 10th November, 2021 before 4pm and your availability status and salary expectation.

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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