Marketing Director at Liquid Intelligent Technologies

ROLE OVERVIEW

We are seeking an innovative Marketing Director to promote our company's brand and services and optimize the marketing strategies. To ensure success, you will need extensive knowledge of marketing strategies and the ability to identify new business leads across all our operations in Africa an expertise that translate into increased brand dominance and profitability.

ROLE REQUIREMENTS

• Bachelor's Degree in Marketing, Finance, Business Administration, or similar.
• A master's degree in a relevant field will be advantageous.
• At least 8 years' experience at senior level in a leading Technology / Telco in Africa.
• Extensive knowledge of marketing strategies, channels, branding and digital marketing across Africa.

ROLE SPECIFICATION

• Evaluating and optimizing marketing and pricing strategies across our markets. Analyzing market trends and preparing forecasts.
• Generating new business leads. Executing the launch of new products.
• Increasing brand awareness/dominance and market share across our markets in Africa
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing business stream budget.
• Overseeing branding, advertising, and promotional campaigns. Promoting our brand at trade shows and major industry-related events.
• Preparing and presenting quarterly and annual reports to senior management.
• Representing the company and forming strategic partnerships with media, overseeing public relations efforts and preparing press releases.
• Performing market research to identify trends.
• Creating and executing overall marketing strategies to create awareness of the company’s products and services.
• Creating and overseeing annual marketing budget and allocating resources.
• Producing quality online content and managing the company's publications.