Luxury and Premium Spirits Brand Ambassador at Diageo

Role Responsibilities: 

Advocacy & Capability Building

• Deliver high impact training sessions, masterclasses, and tasting experiences for trade partners, internal teams, and key consumers.
• Establish and nurture strong relationships with Trend Leading Accounts (TLA), distributors, and industry influencers.
• Drive the spirits capability agenda within an assigned business unit, ensuring that internal and distributor teams are equipped with expert product knowledge and sales techniques.

Trade & Consumer Engagement

• Develop and execute brand activations and luxury consumer experiences to drive visibility and preference for our premium spirits.
• Collaborate with on-trade and off-trade teams to enhance brand presence, menu placement & consultation, and overall execution quality.
• Monitor and capitalize on emerging luxury and premium consumer trends to maintain brand relevance and competitive edge.

Social Media & Influencer Collaboration

• Partner with key accounts and influencers to create engaging, high quality brand content that enhances advocacy and awareness.
• Support social media and digital engagement strategies in collaboration with marketing teams to strengthen our online brand presence.

Performance & Reporting

• Track, measure, and report on key KPIs, including brand visibility, training effectiveness, advocacy reach, and commercial impact.
• Provide quarterly insights and strategic recommendations to sales and marketing leadership based on market trends and activation performance.

Qualifications & Experience Required

• Deep knowledge and experience in the luxury spirits industry, mixology, hospitality, or premium brand marketing.
• Proven ability to educate and inspire diverse audiences through training, storytelling, and experiential events.
• Strong relationship building skills, particularly with HNWIs, bar professionals, influencers, and key industry stakeholders.
• A strong understanding of luxury consumer behavior and high end hospitality trends.
• Experience working cross functionally with sales, marketing, finance and distributor teams to drive advocacy and execution.
• Knowledge of social media and digital engagement strategies is an advantage.

Purpose of the role 

• This role is essential to strengthening Diageo’s leadership in the luxury and premium spirits sector. As a Luxury & Premium Spirits Brand Ambassador, you will be at the forefront of shaping brand perception, building advocacy, and driving commercial success in the most influential accounts.
• Diageo is committed to diversity, equity, and inclusion, and we encourage applications from individuals of all backgrounds. Flexible working arrangements are available to support work-life balance and career growth.
• Character is Everything!

Experience and Skill Required; 

• Bachelors Degree
• Mixology experience