Marketing and Sales Manager at Makini High School

JOB PURPOSE

Responsible for the planning, development, and implementation of the Brand Marketing strategies, marketing communications, and public relations activities, both external and internal. To lead and manage the marketing and sales activities of the Brand across all its campuses and locations to position the brand optimally for growth and superior reputation in the market. Responsible for ensuring that marketing and sales expertise/advice is delivered to the Regional Managing Director and Principals and guidance is given to the School Administrators.

Duties & Responsibilities Of The Job

• Develop and implement a brand marketing strategy
• Develop and implement a marketing and communications, media and advertising strategy annually, aligned with the brand strategy
• Prepare budget plan, annually and monitors and controls expenditure against it
• Compile and update the Brand CI Manual and oversees its implementation, as appropriate
• Participate in on-boarding and/or due diligence for new schools including developing communication strategies for acquisitions
• Provide marketing training/ education for Principals, Administrators and Enrolment Officers, as necessary​​​​​​​