Manager, Branding & Storytelling - East Africa at Flutterwave

The Role: 

We’re seeking a Manager, Branding and Storytelling, your primary focus is to tell the brand story of Flutterwave in a way that benefits the company and improves positive brand perception with key stakeholders. You should have an exceptional understanding of communication strategy, social media, pop culture, and content creation. Workload will be high and varied, so you must be able to multitask across various projects.

In this role, you will focus on expanding our user base by leveraging both creative and analytical thinking. A deep understanding of various corporate and product marketing strategies, such as targeted email campaigns and impactful product announcements, is essential. Your primary objective will be to develop and execute the most effective plans to position and promote our brand and products for maximum profitability.

What Your Day-to-Day Activities Will Be Like 

• Optimize content across all digital and traditional platforms to meet our brand and marketing objectives.
• Write and produce high-quality content tailored to the unique conventions and limitations of each platform used.
• Utilize content creation and editing software to develop and refine high-quality content.
• Collect and synthesize feedback from various sources, transforming it into actionable insights for continuous improvement.
• Establish and manage relationships with press and media outlets to ensure consistent and positive coverage of our brand and products.
• Follow and analyze market trends to strategically position our products and brand in the marketplace.
• Partner with teams across the organization, including Design, Growth, Product, and Customer Experience, to implement cohesive brand strategies.
• Use relevant KPIs and customer feedback to assess project outcomes, making data-driven decisions for future brand initiatives.
• Experiment with product features, releases, and ad copy to continually refine our marketing approach.
• Craft persuasive and consistent messages across all marketing channels, including landing pages and ad campaigns.
• Study company products to translate technical details into compelling benefits that resonate with our audience.
• Track and analyze content and campaign performance metrics to gauge effectiveness and optimize future strategies.
• Work closely with the Graphic Design team to create visually compelling marketing collateral that aligns with our brand narrative.
• Proactively manage and respond to press and social media feedback to protect and enhance our brand reputation.
• Generate creative ideas for content and marketing campaigns that resonate with our target audience.

Required competency and skillet to be a waver

• BSc/BA in Marketing, Communications or similar field is a plus
• Minimum 7+ years  experience as a Product Marketing Manager, Brand Manager or similar role
• An understanding of conventions and purposes of specific marketing processes and methods
• An understanding of the conventions and ‘best practice’ of specific social media platforms
• Broad understanding of social and digital media
• Experience of using scheduling tools (including HootSuite, TweetDeck, Buffer and SproutSocial)
• Intimate knowledge and understanding of SEO and Analytics 
• Desire to continually evolve your personal understanding of marketing and social media trends
• Background in design and copywriting is a plus
• Experience in market analysis
• Familiar with product marketing tactics (e.g. integrated marketing campaigns)
• Excellent communication skills
• A keen eye for detail
• Creativity
• Analytical mind and strong quantitative skills