Market Research Specialist at Nathan Digital

Job Summary:

The Market Research Specialist will play a pivotal role in conducting in-depth research and analysis to uncover market insights, consumer preferences, and competitive intelligence. This individual will utilize a variety of research methodologies and tools to gather and interpret data, providing valuable insights that inform strategic business decisions and marketing initiatives.

Key Responsibilities:

• Research Design: Design and execute comprehensive market research studies to address key business questions and objectives, including defining research objectives, selecting appropriate methodologies, and developing research instruments.
• Data Collection: Conduct primary and secondary research using a variety of methods, such as surveys, interviews, focus groups, online research, and data mining, to gather relevant information and insights.
• Data Analysis: Analyze research data using statistical techniques, data visualization tools, and qualitative analysis methods to identify trends, patterns, and actionable insights.
• Market Analysis: Evaluate market trends, dynamics, and competitive landscape to assess market opportunities, threats, and positioning strategies.
• Consumer Insights: Deep dive into consumer behavior, attitudes, and preferences through demographic analysis, psychographic segmentation, and trend analysis.
• Competitive Intelligence: Monitor competitors' activities, product offerings, pricing strategies, and market positioning to identify strengths, weaknesses, and areas of differentiation.
• Report Generation: Prepare clear, concise, and insightful reports and presentations summarizing research findings, insights.
• Cross-functional Collaboration: Collaborate with internal teams, including marketing, product development, sales, and executive leadership, to disseminate research findings, solicit feedback, and align on strategic initiatives.
• Continuous Learning: Stay abreast of industry trends, research methodologies, and best practices in market research to continuously improve skills and knowledge.

Qualifications:

• 3+ years of experience in market research, consumer insights, or related roles.
• Proficiency in research methodologies, including quantitative and qualitative research techniques, survey design, sampling methods, and data analysis.
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Excellent communication skills, both written and verbal, with the ability to present findings in a clear and compelling manner.
• Detail-oriented with strong organizational and project management skills, capable of managing multiple projects simultaneously and meeting deadlines.
• Curiosity, creativity, and critical thinking skills to uncover insights and propose innovative solutions.
• Ability to work independently as well as collaboratively in a cross-functional team environment.