Marketing and Communications Executive at Ripple Effect

Role purpose

• To support the global Communications and Marketing team in its objective: to be an authoritative voice in our specialist areas, inspiring positive change in rural Africa. This role will focus on building Ripple Effect’s profile and relationships with key audiences through digital channels.

Key responsibilities

• Social media Manage the day-to-day development and delivery of Ripple
• Effect’s social media content (across existing and new channels) to engage priority audiences in the region and internationally.
• Work with the Digital Manager to review engagement, analytics and provide insight to the wider team.
• Work alongside the Content Manager to identify stories and content opportunities.
• Supporting all teams in the creation of content to reach their target audiences
• Web content Plan, write, and commission blogs, news stories/press releases and web pages for the Ripple Effect main website to support our global marketing strategy.
• Create and edit web pages.
• CCS009 Marketing and Communications Executive Develop content in line with SEO best practice, using SEMRush to conduct keyword research and identify opportunities to maximise the visibility of the Ripple Effect website on search.
• Training and support Work alongside staff (both based in Nairobi and internationally) to increase their skills and confidence in social media content creation, web content development, and online networking and profile raising.
• Marketing Work alongside the global marketing team and Lead Philanthropy & Partnerships Managers to identify and maximise opportunities for profile raising and engagement. This may include: Media liaison: preparing mainstream media news stories, media partnership engagement etc, event management and logistics, creation of marketing and communication collateral.
• Other duties Represent the Communications and Marketing team at meetings and events when required.
• Ensure compliance with Ripple Effect policies and all relevant legislation.
• Act at all times according to Ripple Effect’s values and in support of its Africa Forward Together approach.
• To undertake other duties of a similar nature as reasonably required by the line manager.

Safeguarding

• At Ripple Effect, we are committed to creating a safe and rewarding environment for all of our people, including staff, participants, partners, volunteers, children, and vulnerable adults. It is a shared responsibility to ensure that everyone is treated properly and protected from harm, exploitation, and abuse. To fulfil this commitment, we have established a robust Safeguarding Policy that everyone working with us is expected to follow, along with a confidential whistle-blowing procedure that allows individuals to raise any concerns they may have.
• CCS009 Marketing and Communications Executive

Person specification
Knowledge, training and qualifications
Essential:

• Bachelor's degree in Communication, Marketing, or related field.
• Excellent English verbal and written communications

Experience
Essential:

• Proven 3 years of experience as communications and/or marketing executive or similar role.
• Experience of developing content for web and social platforms to build reach and engage professional audiences
• Experience of using social media management tools such as Hootsuite.
• Experience of using website content management systems to publish and edit website content.
• Experience of managing and monitoring social media accounts on a daily basis.
• Knowledge of SEO and experience of writing content for organic search.
• Experience with digital analytics and reporting.
• Thorough knowledge of marketing best practices

Desirable

• Experience of working with the media with media contacts in the region highly preferred.
• Experience of working for an international organisation

Skills and attributes
Essential:

• Experience of providing training to empower others in growing their social networks
• Ability to write and produce content for a variety of audiences, understanding cultural and market differences.
• Proven ability to innovate and research new marketing opportunities
• Excellent communication and people skills
• Strong organizational and time-management abilities
• Creativity and branding awareness skills
• Commitment to Ripple Effect’s mission.
• Commitment to uphold our values of integrity, accountability and compassion.

Desirable:

• Event management / logistics experience
• Media outreach, press release writing, media relationships CCS009 Marketing and Communications Executive
• Experience of working across different countries and cultures.
• Experience of liaising with a diverse range of stakeholders across different levels of seniority, ideally within the context of a complex, global organisation