Marketing and Communications Manager (Nairobi) at Ilara Health

Ilara Health is a venture funded company on an aggressive growth path and this is an opportunity to get into an exciting, early stage tech startup that is bound to make an impact on healthcare outcomes in Africa.

The role

We are looking for a marketing and communications lead with a digital focus. This position will be responsible for:

• Paid Social Advertising: End to end management of Facebook, LinkedIn, Instagram, and Twitter advertising campaigns from conception to execution, iteration, and reporting
• Lead Generation: Create and leverage scalable channels of generating qualified leads for the sales team
• Content Marketing: Own the content strategy and execution on Ilara Health’s social media as well as blog
• Social Media Engagement: Drive engagement to maximize reach of our social media channels
• Marketing Collateral Management (Offline and Online): Conceptualization and supervision of all marketing collateral created within the organization
• Brand playbook: Develop and maintain brand guidelines in the form of an evolving playbook
• External communications: Maintain external facing communication channels such as the Ilara Health website, and press releases

Requirements

• Deep understanding of paid campaigns via Facebook and LinkedIn in a B2B lead generation context using targeted advertising
• Experience running content marketing campaigns in a social impact context
• Experience in creating an engaging blog experience and driving traffic
• Data-centric A/B testing experience for optimizing ad campaigns
• In-depth understanding of brand guidelines, processes and metrics
• Healthcare industry experience preferred but not required
• Analytical mindset and ability
• An eye for good creatives as well as content
• People management experience
• Knowledge of SEO, conversion tracking, and attribution models