Marketing and E-Commerce Manager at Accor

We are seeking a creative, tech-savvy, and results-driven Marketing and E-Commerce Manager who is passionate about hospitality, branding, and digital innovation. The ideal candidate is a strategic thinker with a hands-on approach to executing campaigns, managing online platforms, and growing brand visibility. You should have a solid grasp of digital marketing tools, a flair for content creation, and the ability to drive online bookings and customer engagement across various channels.

What you will be doing:

• Develop and implement the hotel’s annual digital marketing strategy and budget, covering all relevant channels.
• Collaborate with key stakeholders (Sales, Revenue Management, PR, F&B, and Corporate Marketing) to contribute to the overall commercial strategy.
• Design and execute comprehensive quarterly and yearly e-commerce plans for both direct and third-party platforms.
• Manage all digital marketing efforts including SEO/SEA, paid media, social media, CRM/email campaigns, display advertising, programmatic buying, influencer partnerships, and Metasearch.
• Monitor and report on performance across digital channels, analyzing key KPIs and ROI to inform decision-making.
• Oversee content production and ensure brand-consistent presence across key social media platforms relevant to target markets.
• Lead CRM strategy and manage third-party email marketing tools in coordination with hotel departments and in line with corporate guidelines.
• Support revenue optimization by monitoring rate parity and pricing integrity across all online distribution channels.
• Support awareness and engagement of Accor’s loyalty program (ALL – Accor Live Limitless) through digital campaigns, guest communications, and targeted messaging across appropriate channels.
• Ensure optimal visibility, content accuracy, and conversion performance across OTA platforms.
• Manage and enhance the hotel's online reputation across review sites and social platforms.
• Conduct competitive benchmarking and market analysis to maintain digital leadership within the hotel’s comp set.
• Identify digital trends and insights, adapting strategies to improve performance and customer engagement.
• Build and maintain strong partnerships with digital agencies and external vendors.
• Stay up to date with emerging digital technologies and recommend their adoption where appropriate.

Qualifications

• Minimum 5 years of experience in digital marketing/e-commerce, preferably within the hospitality or retail sectors.
• Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field.
• Fluent in English (written and spoken); additional language(s) a plus.
• Strong expertise in digital marketing strategies, tools, analytics, and platforms.
• Proficiency in content marketing, CRM, paid advertising, and social media management.
• Excellent communication, presentation, and relationship-building skills.
• Data-driven, analytical mindset with a passion for innovation and continuous improvement.
• Energetic, proactive, and results-oriented with the ability to work independently and cross-functionally.