Marketing and PR Manager at Path Care Kenya

Overview

We are seeking a dynamic and strategic Marketing & PR Manager to lead brand positioning, media relations, and high-level event execution. The ideal candidate will have strong experience organizing corporate conferences, CEO roundtables, press briefings, and organize speaking engagements for opinion leaders in the organization. This role requires excellent communication skills, media network connections, and hands-on event management expertise.

Key Responsibilities

Marketing & Brand Management

• Develop and execute integrated marketing strategies to enhance brand visibility.
• Oversee content creation for digital platforms, newsletters, and corporate materials.
• Manage social media strategy and digital campaigns.
• Monitor market trends and competitor activities.

Public Relations & Media Management

• Develop and implement PR strategies aligned with business objectives.
• Build and maintain relationships with media houses, journalists, and industry influencers.
• Draft press releases, media kits, opinion articles, and corporate communications.
• Coordinate press conferences, media briefings, and interviews.
• Manage crisis communication when necessary.

 Events & Conference Management

• Plan and execute corporate events, including:
  • CEO forums and executive roundtables
  • Industry conferences and summits
  • Press events and product launches
  • Networking events and stakeholder engagements
• Develop event budgets and manage vendor negotiations.
• Coordinate logistics including venues, speakers, sponsorships, branding, and guest management.
• Oversee event marketing campaigns and delegate engagement strategies.
• Ensure seamless execution from planning to post-event reporting.

 CEO & Opinion Leader Engagement

• Identify and secure speaking opportunities for executives and industry leaders.
• Coordinate keynote speeches, panel discussions, and media appearances.
• Develop executive communication materials (speech drafts, talking points, presentations).
• Manage stakeholder and VIP guest relations.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or related field.
• Master’s degree is an added advantage.
• 5+ years’ experience in Marketing, PR, and Event Management.
• Proven experience organizing high-level conferences and executive forums.
• Strong media relations experience.
• Experience working with C-suite executives is highly desirable.

Key Skills & Competencies

• Excellent written and verbal communication skills.
• Strong project management and organizational skills.
• Media networking and relationship-building skills.
• Budget management and vendor negotiation.
• Strategic thinking and problem-solving.
• Ability to work under pressure and meet tight deadlines.